Customer Relationship Management

Customer Relationship Management is a broader concept that thinks beyond creating products and selling to individuals. It is mainly focused on managing and retaining customers through customer satisfaction. So it includes or refers to all practices and strategies adopted by the companies to analyze, manage and retain the customers. Apart from creating the quality products, the company also thinks about better post sale services and extra benefits. The facility of customer care to solve product related issues, online platform to post reviews, long warranty period and onsite service are some of the features of customer relationship management.