What is the full form of ADIDAS

ADIDAS: Adolf "Adi" Dassler

ADIDAS stands for Adolf "Adi" Dassler who is the founder of ADIDAS. It is a multinational company which designs and manufactures premium quality sports shoes, sports apparel and other sports equipment and accessories. The company also produces other products like bags, watches and eye gear. Adidas is headquartered in Herzogenaurach, Germany. It also owns Reebok, TaylorMade and Rockport.

Brief History

• Adolf Dassler made his first shoe at the age of 20 in 1920.
• In 1928, he made special shoes in his workshop for the athletes who participated in the 1928 Olympic Games in Amsterdam.
• In the mid-1930s, he made 30 different shoes for eleven different sports with a workforce of around 100 employees.
• After Second World War, Adolf Dassler had to make a fresh start. So, in 1947, he began with 47 workers and made the first post-war sports shoes using canvas and rubber from American fuel tanks.
• In 1948, he introduced the brand ADIDAS as the name of his company. The name was a combination of his first and last name.
• In 1949, he registered the three-stripe mark as the trademark of Adidas.
• After the huge success, in 1995, the company went public with its stock.

Adolf Dassler

German cobbler, inventor, and businessman Adolf Dassler founded Adidas, one of the largest sportswear firms in the world. He and his older brother Rudolf Dassler co-founded a manufacturer of athletic shoes before founding Adidas. For over twenty years, the two teamed up. The brothers eventually split up due to differences and started their businesses, Adidas by Adolf and Puma by Rudolf. Adi Dassler, a creative shoe designer with a passion for sports, realised early on that each sport required specially made shoes for athletes to perform better. His meetings with athletes not only provided him with the information he needed to make improvements to his products, but they also helped him become an early proponent of athlete sponsorships (such as those from Lina Radke and Jesse Owens), which ultimately enhanced sales of his goods. By the time he passed away in 1978, he had succeeded in making Adidas the biggest producer of sporting goods in the world.

Adidas's Identity Mark

Adidas' three stripes serve as its brand logo and as a marketing tool for its clothing and shoe designs. The trademark, which Adidas acquired from the Finnish sports organisation Karhu Sports in 1952 for the equivalent of $1,600 and two whiskey bottles, was so well-known that Dassler referred to Adidas as "The three stripes company".

Recent Years

At the close of 2012, Adidas experienced its biggest sales, and CEO Herbert Hainer was optimistic about 2013. Adidas' present global headquarters are in Herzogenaurach, Germany, and the company also has various offices in places like London, Portland, Toronto, Tokyo, Australia, Taiwan, and Spain.

The main versatile booking application for the footwear market was delivered by Adidas in January 2015. Using geotargeting innovation, the Adidas Confirmed application empowers clients to peruse and save the organization's limited-release footwear.

The 2015 McDonald's All-American uniforms were presented on March 24, 2015, by Adidas and McDonald's. The same lightweight short-sleeved jerseys will be worn by the players for the third consecutive season.

Adidas sold the TaylorMade golf business, which included Ashworth, to KPS Capital Partners in May 2017 for $425 million.

Adidas offered Reebok to the Authentic Brands Group in March 2022 for about $2.5 billion.