Advantages and Disadvantages of E-Marketing

E-Marketing:

E-Marketing is utilizing web-based features and applications for advertising and marketing efforts to draw traffic to your business. It is a digital advertisement that targets internet users. Businesses and product manufacturers use e-marketing to build or maintain a brand image and market products and services to consumers.

The Internet's introduction has completely changed how people market their products. Although advertisements using traditional media (television, newspaper, magazines, and radio) continue to be effective, more and more people and companies prefer web marketing because this method is much cheaper and has a much bigger scope.

Generally, consumers use mobile Internet and social media to research product features and prices before making final decisions: Hence, E-marketing becomes important because it supports the consumers in purchasing decisions.

Advantages of E-Marketing:

E-marketing offers several benefits. Its inexpensive, convenient, wider range, bigger scope, and affordable features provide the opportunity for companies to track campaign results. Internet marketing allows even the smallest company to compete in a global marketplace. The main advantage of E-marketing is that there is no requirement for a large number of funds for a big marketing campaign. E-marketing differs from print advertising, television and radio advertising, and person-to-person marketing. The benefits of E-Marketing can be summarized as the following:

Reducing costs: Compared to traditional marketing E-marketing is d Traditional advertising on television, newspaper, magazines, and radio, which can cost millions of dollars. With web marketing, however, you need to spend a connection and a reliable computer to start a web-based prim campaign.

Convenience: It can help companies do marketing 7 days a week and 24 a day. The time restrictions are nonexistent, as web marketing empowers conduct marketing 24 hours a day and even on holidays and weekends. This significantly increases sales and profit. Offering your products on the Internet is also convenient for customers. They can browse your online store anytime and order when it is convenient for them.

Innovation: The Internet presents fresh opportunities for new products or markets.

The advantage over competitors: It enables companies to improve competitiveness by becoming closer to the customer. If the company improves communication with customers, staff, suppliers, and distributors, it will gain an advantage over competitors.

Marketing research: The internet/intranet can track customer behavior and how staff delivers services.

Improve customer interaction: Keeping clients happy has become much more economical for companies. By putting information on frequently asked questions on their website, organizations are saving costs by reducing the number of customer service representatives. Moreover, the organization can get the immediate product.

Improve Service: The company website can include interactive queries of containing stock availability or customer service questions.

Sales initiation: Web marketing support the consumers to make purchasing. The Internet can be used to support the buying decision even if the purchase does not occur via the web.

Disadvantages of E-Marketing

The disadvantages of E-Marketing can be summarized as follows:

• Dependability technology
• Slow internet connections cause difficulties.
• Security privacy issues
• Maintenance costs due to constantly evolving environment.
• Higher transparency pricing and increased price competition.
• Worldwide competition through globalization.
• The main disadvantage for consumers is the risk of burglary, fake accounts, and hackers, among others, for direct payment to credit card pre-delivery consignment exposed to any of the types mentioned above of fraud.
• Fear for safety transactions and data privacy.
• Do physically meet sellers.
• Distrust by having physical support for transactions.