Google+ is social networking platform provided by the Google. It helps you improve your local search visibility and allows you follow people in "Circles" to share information. The use of Google+ to promote your business or get more traffic from Google is known as Google+ Marketing.
Advantages of Google+ in SMO
- Google+ pages and personal profiles can be linked with a website using Publisher and Authorship markup respectively.
- It allows you follow other people on Google+ just like Twitter.
- You can create a business page as your create in Facebook.
- You can share and post images like Pinterest and Instagram.
- You can join Google+ communities to connect with people with similar interests.
- Google+ has more than 135 million active users, over 55% of which log in daily.
- Google+ posts or status updates on Google+ are indexed immediately into search results.
- Optimize your posts with relevant keywords and create headline "tags" within asterisks (*headline*).
- Add +1 button to your content on your website.
- You can merge the Google+ business page with your local page to improve SEO of your website