How to Increase Visibility of Pins
Your pin is the most important thing on Pinterest in terms of Social Media Marketing. It needs to be visually appealing so that it could stand out in a crowd of pins (images). There are various ways to make your pins visually striking and increase their visibility, some of which are as follows:
- Image size: Your image should have appropriate dimensions. According to Pinterest, the best aspect ratio for a Pin falls between a 2:3 and 1:3.5 (weight to height) and the minimum recommended width is 600 pixels.
- Lifestyle images: You can post lifestyle images, the images showing users actively using your product.
- Text overlays: There is no 20% text rule like Facebook. So, add relevant text overlay to your images to make them more appealing and meaningful.
- List images: You can add lists and listicles to your images. It will attract the user and compel him to click your pin and visit your page.