Social Media Marketing and Digital Marketing
Social Media Marketing and Digital Marketing may seem interchangeable terms, but they are different from each other! Social media marketing mainly use the social media sites to promote, advertise a product or service. On the other hand, digital marketing uses all available digital channels like internet, TV, radio etc, to promote or advertise a product or service. Let us see how social media marketing differs from digital marketing!
Social Media Marketing:
The process of advertising and promoting a product or service or building a relationship with customers through social media channels or sites is called social media marketing. Social media is an online platform that enables users to share their thoughts, stories, messages, images, audio and video etc, with other users
Social media marketing is a part of online digital marketing. It offers the easiest and effective way to marketers to make their presence online and establish a public voice. Furthermore, the progress and engagement of users on social media can be monitored or tracked through various data analytics tools. Some of the popular social media channels for social media marketing include blogs, forums, and social networks like Facebook, Twitter, LinkedIn, Google plus, YouTube, Instagram, Pinterest and more.
Social media can be used in two different ways for marketing as a free advertising or paid advertising. For free advertising you can create account on a social media site and make connections and increase followers by sharing valuable information, inviting consumers to share their expectation or feedback. The paid advertising involves sponsored ads on social media like Facebook, twitter, YouTube etc.
The process of advertising or promoting a product or service using electronic or digital channels especially the internet is called digital marketing. It is not restricted to internet, the traditional channels like televisions, SMS and digital billboards are also part of digital marketing mix. A variety of electronic gadgets are used for digital marketing like PCs, tablets, mobiles etc. Digital marketing is generally associated with internet-based channels such as:
Based on the above information, some of the key differences between social media marketing and digital marketing are as follows: