Digital Marketing MCQsIn this article, we will discuss the most commonly asked multiple-choice questions related to Digital Marketing. The primary purpose of writing this article is to target competitive exams and interviews. Here, we will cover all the frequently asked Digital Marketing questions with the correct choice of answer among various options. 1) Which of the following is the correct depiction of Digital Marketing?
Answer: d) All of the above Explanation: Digital marketing refers to a process of promoting content, videos, products, services, etc., thru social media marketing, e-mail marketing, web marketing, affiliate marketing, etc. 2) __________ doesn't fall under the category of digital marketing.
Answer: d) All of the above Explanation: All the given options are totally irrelevant to the concept of digital marketing. 3) Which of the following is incorrect about digital marketing?
Answer: b) Digital marketing cannot be done offline. Explanation: Digital marketing can be done both online and offline. 4) How many types of pillars do we have in digital marketing?
Answer: b) 2 Explanation: There are two main pillars in digital marketing such as online marketing and offline marketing. 5) Which of the following is involved in the digital marketing process?
Answer: d) All of the above Explanation: Digital marketing includes e-mail marketing, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, affiliate marketing, social media marketing, and instant messaging. 6) What is considered while creating a front page of the website or homepage?
Answer: d) None of the above Explanation: All the options explained above are irrelevant in terms of the company's front or homepage. 7) What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?
Answer: c) Electronic Marketing Explanation: Electronic marketing refers to the application of marketing principles and techniques via electronic media and, more specifically, the Internet. 8) Which of the following is not specifically required by the search engines?
Answer: d) All of the above Explanation: The search engine does not necessitate poor user experience, keyword stuffing, and buying links. 9) Which of the following factors are responsible for leaving an impact on the Google PageRank?
Answer: b) Total number of inbound links to a website's page. Explanation: The total number of inbound links to a website's page impacts the Google Page Rank. 10) The full form of FFA page is __________.
Answer: a) Free for All Links Explanation: The correct abbreviation of FFA is Free for All links, where the webpages enable everyone to submit his/her web site's URL in their own website for free. 11) Which of the following is the correct depiction of optimization strategy?
Answer: b) Grey Hat Techniques Explanation: Grey Hat Techniques is the correct depiction of optimization strategies that are found in an unknown area of reputability. 12) __________ is responsible for hamper the search rankings.
Answer: b) Utilizing the same colors of texts as that of your background pages. Explanation: Utilizing the same colors of texts as that of your background page results in hampering the search rankings. 13) Which of the following is the correct name for Facebook's ranking algorithm?
Answer: b) Edge Rank Explanation: Facebook utilizes the edge rank algorithm to determine where and what posts are posted on each individual's newsfeed. 14) Micro-blogging can be defined as __________.
Answer: c) Blogs encompassing limited individual posts, which are typically limited by character count. Explanation: Micro-blogging can be defined as blogs encompassing limited individual posts, which are typically limited by character count. 15) Name the features offered by LinkedIn for paid business accounts.
Answer: b) Facilitate to connect directly and send messages to people Explanation: LinkedIn eases the paid accounts to connect and send messages to people directly. 16) In what ways can site traffic help in assessing the market value?
Answer: c) Ads can send receivers to a specific landing page, which can be tracked Explanation: Ads direct their receiver to a specific landing page that is easily traceable to help in assessing the marketing. 17) Creative marketing can be defined as __________.
Answer: d) The marketing content and its inventive aspect. Explanation: Creative marketing can be understood as a marketing strategy that ensures that all the advertising campaign objectives meet the business requirement. 18) Which of the following is the correct abbreviation CMS?
Answer: C) Content Management System Explanation: A content management system is an effective application that permits a user to organize, publish, edit, delete and modify the content from a centralized interface. The CMS can be easily handled by both IT or Non-IT people as it does not require any particular expertise. 19) Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?
Answer: c) Yet another name of social media marketing Explanation: In order to derive profitable customer action, content marketing is one such strategic technique, which is more focused on creating and distributing valuable as well as relevant content to its users/audiences for appealing and retaining its target audiences. 20) Which of the following practices are not suggested for producing relevant content?
Answer: c) For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics. Explanation: Producing irrelevant content with little or no added value may have done wonders for a website before Google's first Panda update in February 2011, but in the current situation, it is definitely not going to work. It won't rank the low-quality content or shallow pages on Google SERP's 21) Which of the following are essentially required to make a business case for content marketing?
Answer: d) All of the above Explanation: The business cases built on assessable business results are more valued by the executives. So, it is necessary to compare the value of Content Marketing with that of other marketing strategies carried out by competitors. 22) Which of the following is incorrect?
Answer: c) Both (a) and (b) are true Explanation: None. 23) Which of the following metric is used for tracking the status of email marketing?
Answer: d) All of the above Explanation: The following are some of the essential tools required for tracking the status of email marketing:
24) Which of the following features corresponds to the role of the lead nurturing platform?
Answer: d) All of the above Explanation: All of the above features correspond to the roles of the lead nurturing platform. 25) In the email campaign, __________ delivers the advertisements into the group of targeted customers.
Answer: c) Direct email marketing Explanation: Direct email marketing is one such campaign of email marketing that broadcasts the advertisement directly to its subscribers. 26) What will happen if white space is repeatedly used around the object?
Answer: c) It will make it more appealing by augmenting the object Explanation: Constantly using white space around the object will eventually result in comprehending the content. 27) __________ plays a vital role in persuading the open rates.
Answer: c) Personalization Explanation: Personalization is one of the important factors that help in email design and development. Details such as products, words, and industry, along with the personalization, increase the effectiveness. 28) Which of the following is the most common delivery channel in terms of mobile marketing?
Answer: b) Text Explanation: Texting is the most common delivery channel for mobile marketers to perform mobile marketing. 29) In mobile marketing, the full form of LBS is __________.
Answer: a) Location-based service Explanation: LBS Stand for Location-based Service 30) What is meant by Impression Share?
Answer: c) The percentage of times your ad was displayed higher than your primary competitor. Explanation: None. 31) In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer?
Answer: c) eCPA Explanation: eCPA is used to assess the maximum revenue generated by an Ad on the application. 32) Which of the following options can help monetize a free app?
Answer: c) Both (a) and (b) Explanation: Both Ad Revenue and In-App Purchase can monetize a free app. 33) Which of the following formulas is used by Pay-per-click?
Answer: c) Advertising cost ($) / Ads clicked (#) Explanation: The basic formula of pay-per-click is Advertising cost ($) / Ads clicked (#). 34) Which of the following factors leads to a Successful PPC Advertisement?
Answer: d) All of the above Explanation: All of the above options are responsible for a successful PPC advertisement. 35) The correct formula for determining an actual CPC as when an advertisement is clicked can be mathematically derived as __________.
Answer: d) QS * Max CPC (bid) Explanation: Google uses QS * Max CPC (bid) formula for assessing the actual CPC as when an advertisement gets clicked. 36) The affinity audience can be defined as __________.
Answer: c) A user showing a continuous interest in the matter Explanation: Affinity marketing is a process carried out to build a partnership between a company and an organization, which gathers similar interest people so as to bring a massive consumer base to the opposition party. 37) In which case the conversion rate optimization results in diminishing returns?
Answer: d) Never Explanation: One can never expect diminishing returns by the conversion rate. 38) Which of the following correctly defines the main concept behind Conversion Optimization?
Answer: b) Making insignificant incremental changes over time to check which one possesses the best results Explanation: Conversion Optimization is based on making insignificant incremental changes over time to check which one possesses the best results. 39) In what ways can you beat your customer's expectations?
Answer: b) By providing unique services to your customers Explanation: You can beat your customer's expectations by offering unique services. 40) The user session can be identified by the __________.
Answer: d) All of the above Explanation: The user session can be identified with the help of authenticating users, IP address, and user agent as well. 41) What is the need to analyze digital analytics?
Answer: a) For making better decisions related to the business Explanation: None. 42) Google Analytics can never recognize returning users on mobile apps.
Answer: b) False Explanation: Google Analytics is a tool provided by Google for analyzing the client or user behavior on your website. 43) Which of the following option will correctly give the success rate of the latest Facebook post?
Answer: d) Reach and engagement Explanation: In terms of Facebook or any other social media platform, reach refers to the total number of people to which your ad or post has reached. However, engagement is the term that refers to the total number of people who got engaged on your post. 44) The hyperlink refers to a __________.
Answer: a) Inbound link Explanation: The hyperlink refers to an inbound link, which is nothing but a hyperlink present on the third-party website points to your website's webpage. 45) What is the correct abbreviation of SERP?
Answer: a) Search Engine Result Page Explanation: None. 46) The main advantage of online advertisement is __________.
Answer: d) All of the above Explanation: Following are the main advantages of online advertisement:
47) Where do we use keywords?
Answer: d) All of the above Explanation: Keywords can be used in the title, in the description, and in tags. While ranking your videos, crawlers never view or listen to your video; instead, they depend on the keywords present in the title, description, and tags as they are self-explanatory. 48) How many lines are essentially required to write in the description box of a channel?
Answer: a) 5 Explanation: The First 5 lines play an essential role while writing the channel's description as the initial two lines are shown next to the video in the search bar or when it gets posted on social media. However, as a whole, the first 5 lines are included, shown below the video and above the read more tab. 49) The correct abbreviation of ROI is __________.
Answer: d) Return on investment Explanation: Return on Investment refers to a profitability ratio that can be affected by the Invested amount and Return amount. Mathematically, 50) __________ falls under the A/B testing tools.
Answer: c) Both (a) and (b) Explanation: Visual Website optimizer (VWO), Google Content Experiments, and Optimizely are the most commonly used A/B testing tools.
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