Types of Communication
Communication is an essential part of human life, and people are constantly communicating almost every moment using various forms of communication. The communication style may vary from one person to another, but clear communication is the key to sharing information appropriately. Inappropriate communication methods often confuse people. Improper communication skills give incomplete or incorrect information, data and instructions to the audience. That is why it is very important to know the types of communication and develop strong communication skills.
In this article, we are discussing different types of communication. We also outline examples and possible ways to improve communication quality. Before discussing the types of communication, let's take a quick look at the definition of communication and its process:
What is Communication?
By definition, communication is a two-way means of communicating information in the form of thoughts, ideas, opinions, or instructions between two or more persons to build an understanding.
The style of communication usually varies from one person to another. During the communication process, one can use many mediums/channels/modes/methods to convey his message. However, the communication process does not depend only on the source that produces the information or relays it. Instead, it also depends on the medium used and how the receiver interprets the message. Let's first understand the process of communication with which we communicate:
The communication process is based on a sender and receiver. In short, this process begins with the creation of ideas by a sender. The sender then conveys the ideas as a message, using different channels for the receiver, who then accepts the message and sends another message back to the sender as feedback or acknowledgment.
The entire communication process can be divided into the following seven components:
Types of Communication
There are mainly four major types of communication, such as Verbal, Nonverbal, Written and Visual. Let's discuss each one by one:
Verbal communication is the use of voice or language to convey information to the target audience. This can also include the transfer of information using sign language. Verbal communication is the most common and widely used type of communication. This can be seen in one-on-one conversations, group meetings, conferences, presentations, phone calls, etc. Verbal communication is so efficient that it can also support non-verbal and written communication in one way or another.
Verbal communication can be used in both formal and informal communications. For example, scheduling a meeting for office work over a phone call (formal) or talking to a friend over coffee (informal). Despite the type, verbal communication is not just about using words. It also involves the caliber and complexity of the words used during the conversation and how they are attached to create a compelling message. Apart from this, the way used for intonation (i.e., tone, pitch, cadence, etc.) also plays a crucial role while speaking. And when there is a face-to-face conversation, although words are important, they cannot be completely separated from non-verbal communication.
We can improve our verbal communication by following the steps given below:
Examples of Verbal Communication include the following ways:
Nonverbal communication uses our body language activity and gestures and facial expressions to convey information to the target audience. It can be used both ways, intentionally and unintentionally. For example, we can smile for a while when we hear positive or pleasant thoughts or information. It depends on the situation. This type of communication is beneficial when understanding the thoughts and feelings of others.
If the person we are communicating with displays "closed" body language, such as crossed arms or hunched shoulders, etc., the person may feel anxious, uncomfortable, or nervous. A person can also show open body language, like both hands on the table and both feet on the ground. In that case, it is a sign that the person is comfortable, feeling positive, and open to conversation.
We can improve our nonverbal communication by following the steps given below:
Examples of Nonverbal Communication include the following ways:
Written communication is known as writing, typing, or printing symbols like letters and numbers to convey information to the target audience. This can include an email, a note, a report, a social media post, a tweet, etc. This type of communication is beneficial as it is in written form and can be used for reference or even record for evidence. This communication mode is mainly used to share information or knowledge through books, websites, blogs, pamphlets, etc.
The primary objective of written communication is to clearly and concisely share the information; however, the goal is often not achieved. Despite this, poor writing skills generally lead to confusion and embarrassment. Typically, there are two basic written communication concepts- first, write well, and second, ensure the message's content is something you want to convey to the target audience.
We can improve our written communication by following the steps given below:
Examples of Written Communication include the following ways:
Visual communication refers to the use of visual actions and activities for conveying information to the target audience. This can involve arts, photographs, videos, graphs, charts, drawings, banners, sketches, etc. This type of communication is mostly seen to present advertisements. Apart from this, visuals are often used during the presentations to additional helpful context to the project. Visuals help display powerful contents alongside written, verbal and nonverbal communication. For example, Facebook is a platform that allows visual communications alongside videos, images, texts, etc.
However, we should select effective types of visuals during communication. When it comes to deciding the right visual communication for a company, it depends on its objectives of the communication and the target audience. Because different people have different learning styles, visual communication can be more effective and beneficial for some people to consume ideas and information.
We can improve our visual communication by following the steps given below:
Examples of Visual Communication include the following ways:
Importance of Communication
We communicate with others almost every day in nearly every environment, workplace, house, or any other place. Communication becomes highly necessary when we want to build a strong relationship with the other person. It is also essential while sharing ideas, managing a team, delegating responsibilities, and much more. If communication is not effective, we won't make a great impression, either we are presenting information to a large group or giving a slight head nod in any agreement.
Communication is the key to success in most fields, and having good communication skills undoubtedly helps us succeed in our careers. It can make us look a little bit extraordinary from others when competing as a job candidate. Besides, it is one of the core requirements in sales and marketing. Improving communication skills takes time and constant practice, but it is worthy of investing our time and standing apart from the crowd.