Semrush Course

Introduction

This course will help you understand and feel more at ease with Semrush's toolkit. It covers three primary areas: SEO, content marketing, and market research.

SEO

1. How to Develop an Effective Marketing Strategy

Are you prepared to surpass your competition? An excellent place to start is by creating an efficient marketing plan. In this course, you will study the elements of a strong marketing strategy, how to establish corporate goals, and how to do a competitive analysis.

Who should take this course?

This hands-on course teaches students the elements of a successful marketing plan. Perfect for people who want to review important focus areas or those who are fresh and new to marketing techniques.

What You Will discover

You will discover what a marketing plan is and why it is essential to the success of your organization during this course. Additionally, you'll learn how to do competition and SWOT analyses as well as the essential elements that must be included in your plan.

Semrush College

This course was developed by a group of Semrush specialists from various backgrounds, including marketing agencies, internal marketing teams, and consulting organizations. They are the best people to design engaging educational courses that apply to digital marketing because of their expertise, knowledge, and passion.

Course Organization

Why Do I Need a Marketing Strategy, and What Is It?
This first class teaches you the fundamentals of creating a solid marketing plan for your company. You'll go over the critical elements of a marketing strategy and better understand the goals and explanations behind your company's actions.
How to Establish Marketing Objectives that Benefit Your Company
In this session, you'll learn how to establish marketing objectives that will help your company succeed while also letting people know who you are as a brand and how you can make them happy.
How To Conduct A Competitive Analysis
This last session aims to help you better understand your unique selling propositions while identifying strategic possibilities and potential risks related to the environment in which your company operates.

2. Marketing Analytics Foundations

Discover the principles of marketing analytics to get a competitive edge. You will learn to monitor campaigns using tools like Semrush, Google Analytics, and Google Search Console to assess and improve your approach.

Who should take this course?

This course was designed for marketers who want to develop data-driven business strategies. You may find out what's working and what needs to be improved by analyzing marketing data and modifying your plans accordingly. To make future plans, you'll also be able to determine the effect marketing initiatives have on your business.

What You'll discover

This course will give you a solid understanding of Google Analytics (GA4), Google Tag Manager, and Search Console. Additionally, you'll learn how to track organic success with Position Tracking, analyze your off-page approach with Backlink Analytics, and use Semrush for competitive insights with Traffic Analytics.

Jeff Sauer

Jeff Sauer founded Data Driven and worked as a digital nomad for four years until retiring. He is also an agency adviser, business coach, writer, and presenter. Jeff strongly supports data-driven marketing, and his work has appeared in several trade magazines and "best of" lists. More than 50,000 digital marketers have registered for Jeff's Google certification courses. In 20 different countries, he has given more than 100 keynote addresses and courses.

Course Organization

Basics of Marketing Analytics
The idea of marketing analytics is explained in this session, along with a broad introduction to Google Analytics 4, Google Search Console, and Google Tag Manager.
Marketing Measurement Strategy
In this session, we introduce ideas like the Awareness Stages, AIDA, and the ACED Framework to demonstrate the significance of carefully monitoring your marketing efforts so that you may assess the effectiveness of your efforts at digital marketing.
Setup and Reporting for GA4
The installation of GA4, effective practices for using GA4 reports to examine your marketing data, and usage of the Google Analytics Demo Account are all covered in the course.
Integration of Google Search Console and SEO Dashboard
In this course, we show you how to use GA4 and Search Console data to enhance what you can do with Semrush and how to combine more sophisticated search data from Search Console into GA4.
Monitoring and Examining Competitor Data
We explore competitor analysis in this course, focusing on utilizing Semrush Traffic Analytics to compete with the competition.
Measurement: Performance of organic searches
In this course, you will learn how to use Semrush Position Tracking to assess the efficacy of your organic search performance.
Quantification: Backlinks
This last session will teach you how to use Semrush Backlink Analytics and Backlinks Audit to assess the effectiveness of your backlink strategy.

3. How SEO Can Boost Lead Generation

Learn how to carefully select keywords with high purchase intent so that your traffic is more qualified and converts at a greater rate.

Who should take this course?

Anyone who wants to learn more about converting vs. non-converting traffic should take this course. At the bottom of the marketing funnel, you may generate Content that attracts leads if you know how to seek keywords with high purchase intent.

What you'll discover

Discover the implications of keyword intent for your content strategy and conversion rates. You'll discover how to identify keywords that are near the bottom of the funnel and are more likely to convert using Semrush's Keyword Magic Tool.

Benji Hyam and Devesh Khanal Semrush Course

The companies Grow and Convert co-founded by Devesh Khanal and Benji Hyam. Growth Rock, a conversion optimization firm for e-commerce firms, was also started and run by Devesh. Benji oversaw marketing for two San Francisco firms with venture capital funding.

Course Organization

Lead-generating SEO Dos and Don'ts
Learn why most Content generates few to no quality leads and how to design an SEO strategy to draw prospects to the bottom of the funnel.
Traditional Keyword Research Approach Issues
Find out why conventional keyword research strategies could be more effective and how to concentrate on customers with high purchase intent.
SEO pain point
Learn time-saving techniques to stop chasing traffic. Learn about Pain Point SEO and how to apply this technique when conducting keyword research.
Putting Pain Point to Use SEO: SaaS Sectors
Learn to utilize Semrush's Keyword Magic Tool's Pain Point SEO design. Devesh and Benji use an imaginary SaaS business to guide you through this class.
Implementing Pain Point Service Industries: SEO
Devesh and Benji will guide you through the Pain Point SEO methodology in Semrush's Keyword Magic Tool in this class, using an example of a fictitious service business.

How to Rank Higher Than Your Competitors in Local Search

Discover how to rank specifically on Google's local map pack and distinguish yourself from competitors.

Who should take this course?

If you manage a local company, you know the significance of being in Google's local map pack. You will learn essential strategies in this course that you may use to improve your ranking potential.

What you'll discover

Learn about the critical local ranking elements so your company appears on Google's local map pack. You'll discover conversion- and search-optimization strategies and approaches for citation and link development locally.

Wes McDowell

Web planning expert Wes McDowell's goal is to help small business owners maximize the client acquisition potential of their websites and digital marketing. He operates a popular YouTube channel where he teaches entrepreneurs from all over the world his best tricks.

Course Organization

Explaining Local Ranking Factors
Find out what factors are most and least significant for local search rankings. Additionally, you'll learn about necessary techniques that could be improved.
How to Rank Higher in Local Search: Sneaky (But PROVEN)
Learn about two strategies that, despite being often disregarded by local business owners, might have a MASSIVE influence on where you show up on maps.
Easy Local SEO Keyword Research
Learn how to utilize Semrush to locate the appropriate keywords and how to choose GBP's top-performing business categories.
Tips for Maximizing Your Google Business Profile
How to design and improve the ideal Google Business Profile for conversions AND search.
Utilizing Reviews to Improve Rankings and Conversions
We offer his best advice on acquiring more reviews and responding to them in this course to help you turn more visitors into customers.
Making Your Website Local SEO-Friendly
Wes demonstrates in this session the ideal site design for local pages, the placement of keywords, and how to boost the behavioral signals that let search engines know your website is worthwhile to display.
How to Increase Local SEO Citations & Links
Learn to use Semrush's link-building tool to create citations and links to your website.

5. How data aids business growth using GA4 for SEO Mr. Sauer

Learn everything GA4 has to offer so you can provide better experiences and promote results.

Who should take this course?

Businesses in all sectors wishing to grasp GA4 better and enhance growth plans should take the course. Content offers a clear explanation of GA4 so that you may utilize it to enhance marketing tactics and see the business progress with confidence.

What you'll discover

Learn GA4 to enhance the client experience and hasten the expansion of your company.

Mr. Sauer

Jeff Sauer founded Data Driven and worked as a digital nomad for four years before recently retiring. He is also an agency advisor, business coach, blogger, and presenter.

Jeff is a strong proponent of data-driven marketing, and his work has appeared in numerous trade magazines and "best of" lists. More than 50,000 digital marketers have registered for Jeff's Google certification courses. In 20 different countries, he has given over 100 keynote addresses and workshops.

Course Organization

Introduction: A Summary of the Course and What You Will Learn
You'll learn more about GA4 in this course and why switching to Google Analytics' new website tracking software must be a top priority.
New beginnings with GA4 (and the necessity for this modification)
You'll discover in this session why Google Analytics requires a new start and how GA4 offers a chance to modernize your analytics.
A 5 minute, strategic approach to measurement
In this lecture, Jeff demonstrates his efficient method for measuring data so that you will be clear on what to look for.
To maximize the use of GA4, follow these 5 recommendations.
Jeff outlines the top 5 features of GA4 in this course to make data collection and analysis simple and convenient.
Google Search Console and GA4 integration (free checklist)
After the course, you'll receive a free checklist to simplify things and learn the precise actions you need to follow to integrate your GA4 with Google Search Console in this session.
How to optimize GA4 for SEO
Jeff will walk you through all the different methods to use GA4 for all your SEO and reporting needs in this course.
Reporting on Advanced SEO (what's there and what isn't)
The course will teach you how to monitor the success of your SEO efforts, including user behavior on your website, the most popular site content, traffic referrals, and more.
Construction of a GA4 SEO Dashboard in Google Data Studio (using a free template)
To ensure that you notice all crucial information, Jeff guides you step-by-step through creating an SEO dashboard in Google Data Studio in this course.
Semrush Traffic Analytics and your GA4 traffic comparison
In this session, Jeff demonstrates how to compare data from two online monitoring systems so that you have the most information available to use when making future-oriented decisions for your business.
The Power of GA4 Unlocked
Jeff reviews what you have studied in prior sessions and outlines what is required to begin using GA4 in this lesson.

6. Analysis of Marketing: Where Theory and Practice Meet

The new Marketing Analysis course from Semrush gives students the fundamental skills needed to assess any market and create a successful marketing plan.

Who should take this course?

Beginner marketers and those looking to advance their businesses can both benefit from the knowledge and strategies in this course.

What you'll discover

Market assessment, audience segmentation, and competition research are just a few marketing-related subjects covered in Semrush's new 10-lesson course on marketing analysis. Additionally, each student is given access to Semrush Trends so they may put their knowledge into practice by compiling accurate market data.

Angulo Fernando

Since 2011, Fernando Angulo has worked with Semrush. He has established an all-star marketing team as the senior market research manager and has become one of the company's most recognizable personalities.

He shares his knowledge on market research and other marketing-related issues at more than 50 of the biggest conferences worldwide each year. In addition, Fernando offers his practical knowledge from working with businesses like Expedia, T-Mobile, Prestashop, and Bing in influencer marketing, e-commerce, and B2B search marketing.

Course Organization

The Marketing Is
In this session, you'll learn what marketing analysis is and why it's crucial for your company.
Quick marketing assessment
Let's examine a PEST analysis and explain why and how to apply it.
Generational & Social Trends Quick Marketing Audit.
How do consumers choose their products? Let's discuss generational theory and social factors.
Analysis of the Market: 1
Let's examine the market size, demand, and external variables at the industry level.
Analysis of the Market: 2
Let's continue analyzing the market in this lesson by examining market geography and demographics.
Competitor 1
Let's examine Porter's Five Forces framework and perform some strategic mapping better to understand your competition and your company's advantages.
Competitor 2
We'll go into more information about your competitors in this lesson. Competitor analysis: What is it? Who are your closest competitor companies? How, then, do you evaluate them?
Customers
In this course, we'll examine our potential customers closely using the consumer analysis technique.
Internal Evaluation
Let's examine some internal variables that could affect your company. We'll talk about the fundamental aspects of an organization's operations and assets.
Finalize your observations using the SWOT analysis.
Let's organize all the information gathered, use the SWOT and TOWS assessments to complete the picture, and synthesize everything.

7. Wes McDowell explains how to increase customer traffic to small business's websites.

Find out exactly what should be on your website to engage and attract more potential clients. Wes McDowell's free online course will guide you through organizing your website's Content to increase conversions.

Who should take this course?

Small businesses are the target audience for this course, but any digital marketer may gain from the information presented. The material covers the essential components of your website to interact with prospects more successfully and convert them into devoted consumers. You'll discover instructional videos, detailed frameworks and procedures, and helpful hints inside the course.

What you'll discover

In this free course created for small businesses, learn how to write web page content crucial for SEO and client conversions.

Wes McDowell

Wes McDowell is a specialist in web strategy, and his mission is to assist small company owners in maximizing the customer acquisition potential of their websites and digital marketing. He runs a well-liked YouTube channel where he instructs business owners worldwide in all of his top techniques.

Course Organization

The Crucial Functions of Persuasion and SEO on Your Website
In this session, you will discover the two most crucial aspects to consider while developing a new website for your company.
Making a Convincing Page Your Clients Will Love
Wes will take you step-by-step through writing Content for the pages most crucial to your SEO and customer conversions in this class.
Finding Your Most Profitable Keywords
Wes teaches how to choose the keywords most beneficial for your business in this course.
Using Multiple Keywords
This course will teach you how to naturally and readably incorporate your keywords into your written pages.
Boost Your SERP Listing
Wes demonstrates how to carefully balance keywords and persuasion in this session when improving your pages' meta titles and descriptions.

8. Brian Dean's Semrush SEO Crash Course

Get a tried-and-true strategy to utilize to increase your Google traffic.

Who should take this course?

Brian Dean will return to the fundamentals in this practical training and demonstrate the essential first steps to ranking in Google.

This course is for you if you're new to SEO, feel overwhelmed by all of the SEO information available, or want a tried-and-true strategy you can employ to increase your website's traffic from Google.

What You'll Discover

In this practical training, we'll go back to the beginning and show you the essential building blocks required to rank in Google.

9. SEO that is Content-Led with Brian Dean

Take control of the SEO stage and dominate Google to increase visitors & revenue.

Dean, Brian

Brian Dean is an authority in SEO and the creator of Backlinko, one of the most well-liked digital marketing websites (5M+ users). Numerous other significant media publications have also covered Brian's work, including Inc, Fast Company, Entrepreneur, U.S. News & World Report, Success Magazine, Vox, Forbes, Fox News, The Next Web, HuffPost, and TechCrunch.

Structure of the Course

Starting here
You will discover the categories of users to your site in this session and why successful websites produce material for Linkreators in the areas they specialize in.
How do The Linkreators Work?
In this session, Brian will describe what Linkreators are and how to create Content for them, which is essential for their success.
Search For Your Linkreators
Brian will walk you through locating and identifying your Linkreators in this course.
Find A Tested Subject
Brian Dean will show you how to choose a subject your Linkreators will link to in this lesson-a crucial step to achieving first-page Google rankings.
Select a medium-length keyword.
You will discover how to locate a keyword in this lesson corresponding to the subject matter your Linkreators currently discuss.
Publish Triggers
We'll walk you through creating your first Power Page in this session. Additionally, you'll discover everything there is to know about share triggers, significantly increasing the likelihood that others will connect to and share your material.
The Trademark Technique
In this lecture, Brian Dean will walk you through The Trademark Technique, one of his favorite content frameworks.
The Go-To Guidebook
In this course, you will learn how to develop The Go-To Guidebook, one of the most effective Content Frameworks. This resource is a comprehensive manual on a specific subject.
Post-Expanded List
The 'Expanded List Post' Content Framework will be put into practice by Brian Dean in this lecture.
AwardsBait
The AwardsBait Content Framework, a very potent framework made expressly to stroke the egos of your Linkreators, will be covered in detail by Brian Dean in this course.
The Market Study
In this session, you will learn how to produce industry studies that drive traffic, social shares, and high-quality backlinks.
The Crowdsourced Manual
The Crowdsourced Manual is a fantastic Content Framework to employ when you're just getting started or seeking to grow your network and forge partnerships, and you'll learn everything about it in this course.
The Comprehensive Checklist
In this lecture, Brian Dean will demonstrate how to publish material using a structure called The Detailed Checklist.
Advanced Content Promotion Strategies
The finest content marketing techniques to encourage people to SEE your material and share it on social media will be covered in this session by Brian Dean.
Link building by a content curator
You will learn everything there is to know about one of the most successful link-building techniques in this lesson: content curator link building.
Building Link Renovation
Brian Dean will show you how to use the incredibly successful renovation link-building technique in this course.
Round-Up Link Building
In this course, you will learn how to use Round-up Link Building to obtain links from authoritative websites in your field.
The CTR Magnet Method
Learn why organic CTR is a crucial Google ranking element in this course. Brian will also offer some excellent tactics you may utilize to raise your CTR.
Increase Dwell Time
In this lecture, Brian Dean will outline the importance of dwell time as a user experience signal and offer some tips for making the most of it.
Optimizing Advanced Search Intent
In this session, you'll discover how to optimize your Content for search intent.
Secrets of Small Business PR
Dmitry Dragilev, a specialist in the field, shares his knowledge and suggestions on PR for small businesses.
Modern Outsourcing Techniques
With Bryan Harris, an entrepreneur who converted his tiny firm into a six-figure business in less than a year, you can go further into sophisticated outsourcing tactics.
The Foundation of Successful Copywriting
Brian will cover all you need about copywriting in this class, including how to write sales letters, blog articles, newsletter emails, text for your services pages, and even product Content.
The Seven Secrets of the Best Copywriters in the World
The seven techniques used by the most successful copywriters in the world are revealed in this lecture.
My Top Picks for Copy Hacks
In this session, you will discover tips and tricks for swiftly increasing traffic opens, clicks, and online sales.
How to Increase the Production of Content
Brian will go through scaling up content creation in detail in this lecture and give some practical tips for enhancing your content strategy.
Scaling Link Building
You'll discover how to scale up your link-building efforts in this session.
Your Successful Website
Brian Dean aids in your knowledge consolidation in this course, covering everything from effective content creation to scaling up your "Content-led SEO" approach.

10. Platform Overview Course for Getting Started with Semrush

Learn about the toolset offered by Semrush and become more adept at using them. The six main topics covered in this Course are SEO, content marketing, market research, advertising, social media & online reputation management, and our app center.

Who should take this course?

Anyone wishing to learn more about the features that Semrush's suite of digital marketing tools has to offer would benefit significantly from this course, which gives a high-level overview.

What you will discover

You will learn about Semrush and its capabilities during this course. We'll go through our toolkit's six main components with you: SEO, content marketing, market research, advertising, social media & online reputation management, and our app center.

The Semrush Academy

Semrush's top industry specialists with various marketing experiences created this course. They provide interesting, current information adapted to the shifting digital marketing environment. This course will give you the necessary abilities to succeed in the modern digital world.

Structure of the Course

Intro

You may learn more about our brand-new Semrush platform course in this session. Discover Semrush's collection of digital marketing tools, which is ideal for anybody wishing to learn more about what the platform offers.

SEO
In this session, you will understand how organic search operates and what it takes to increase your traffic and online presence. Additionally, you'll discover some excellent tools for keeping your site healthy, ensuring that you adhere to SEO best practices, and figuring out how to rank better for your desired keywords. Last, you'll learn crucial information about creating backlinks, one of the most critical ranking variables for any SEO strategy.
Content Marketing
This class covers the tactics and tools required to plan, develop, and execute a data-driven content marketing strategy. At each stage, you'll learn more about creativity and analytics, giving you pointers for coming up with, producing, enhancing, and growing a successful campaign.
SMM
The essentials of managing social media, including publishing, competition tracking, monitoring, and community management, are covered in this session.
The App Center
Learn about the Semrush App Center, which offers a variety of marketing tools to help you expand your company. You'll discover how to use the applications and locate effective solutions to support your marketing activities across various platforms, markets, and goals.

11. Greg Gifford teaches a keyword research course

Improve your understanding of the fundamentals of keyword research with the help of Greg Gifford's comprehensive, free course, a Semrush favorite.

Who Should Take this Course?

This course will be helpful if you're just getting started with keyword research or are interested in brushing up on specific concepts. After finishing the course, you can conduct reliable keyword research independently.

What you will Discover

Learn the proper methods for conducting keyword research for search engine optimization. It's the very first and most crucial SEO step.

The Semrush Academy

Semrush's top industry specialists with various marketing experiences created this course. They provide relevant, interesting material adapted to the changing digital marketing environment. This course will give you the necessary abilities to succeed in the modern digital world.

Course Organization

Overview of Keyword Research
A strong SEO strategy is built on top-notch, pertinent keyword research. In this course, we will define SEO keyword research and discuss its significance for your SEO strategy.
Knowledge of the Business
This module focuses on increasing knowledge of a particular business and teaching students how to research keywords for that business by examining that firm and its market niche. You'll learn how to begin your keyword research process by posing the correct queries regarding a company's priorities and prospective clients' priorities.
Search Intent
When a user types a search query into a search engine, they express their search or query intent, which is what they are looking for, want to do, or want to accomplish. In this class, you will discover the various user intents and how they relate to search results.
Make a List
After learning how to do keyword research, you go on to your initial specialized keyword research and compile your list. You'll also discover which ones will provide immediate and long-term effects.
Tools Semrush
Having efficient, professional tools for in-depth keyword research would be best. In this session, we'll show you how to use the Semrush keyword tools useful for researching SEO keywords.
Insufficient Keywords
You should find out which keywords are hidden by the 'not given' label in Google Analytics to increase the effectiveness of your keyword research. We explain how to get around this obstacle in this lesson.
Look at your Competitors
Competitive analysis done well can provide you with valuable suggestions. This keyword research guide will teach you how to get information about your competitors and what to concentrate on while conducting keyword research.
Create Content
Effective keyword optimization is essential for your Content to rank highly in search engines. In this course, you will learn how to produce optimal Content using keyword research.

Content Marketing

1. Business Content Marketing Principles

The fundamental concepts and practical goals of content marketing are covered in this hands-on training. You'll learn techniques for conducting research, creating Content, and coordinating it with your target audience.

Who should take this course?

This hands-on course lets learners grasp the principles and commercial objectives of content marketing. They concentrated on finding, producing, and customizing the appropriate information for the intended audience.

What You'll Discover

During this course, You will learn how to research, create, and align Content for your audience. Additionally, you'll learn how to use Semrush tools that are useful for content generation, research, and assessment.

Mmeje Chima

Creating and implementing subject clusters for SaaS enterprises is the area of expertise for SEO content strategist and writer Chima Mmeje. Her previous employers include Wix, Aura, Remitly, and Skillshare. She also founded the nonprofit organization Freelance Coalition for Developing Countries, which offers BIPOC professionals mentorship and free tools.

Why is content marketing vital, and what does it entail?

The course will teach you about content marketing and how it may help your marketing campaigns.

Content marketing Types

You will learn about the many forms of Content in the course and how to use each in relation to your audience.

SEO based on Content

You will learn the six-step strategy for addressing SEO while developing Content in this session and advice on using Semrush SEO and keyword research tools throughout.

How to Make a Plan for Content Marketing

In this session, we'll go through a comprehensive 10-step method for developing a content marketing plan and how to use Semrush's Topic Research Tool and SEO Content Template to generate topic clusters.

Evaluation of the results of your content marketing activities

In this last course, you will learn how to use essential metrics to assess the success of your content marketing efforts.

2. The Complete Guide to Starting a Successful Small Business

Learn straightforward, helpful advice you may put into action when launching a small business. Wes McDowell, a web strategy specialist, offers advice on how small company owners can get the most out of their websites and digital marketing initiatives to increase customer engagement.

Who Should Take this Course?

Small company owners and anybody wishing to increase engagement and advance their marketing efforts will benefit from the knowledge and techniques in this course.

What You'll discover

The new Semrush course, The Ultimate Guide to Launching a Profitable Small Business, includes 10 short lessons on various marketing-related subjects, including website development, SEO, content marketing, and more. After the course, you'll have the methods and skills to start your new company effectively.

McDowell, Wes

Structure of the Course

A Comprehensive Checklist for Starting a Business In this class, you'll learn five expert-level steps to follow when starting a new business so you'll know exactly what to focus on immediately.

The Best Domain Name Selection Methods for Your Website
You will discover crucial factors to consider in this session so that you will be aware of what to include and what to avoid when selecting a domain name for your new website.
How to Create a Website for Your New Business Quickly and Easily
Wes provides all the information you want to launch your new website, including step-by-step tutorials and his go-to tools.
SEO Advice to Boost Your Company's Online Visibility
Wes explains in this session precisely what you must do to begin ranking the new website for your company in Google search results. You'll discover how to make the most effective use of your work to achieve the finest outcomes.
Optimizing your Google Business Profile: What to Pay Attention To
This lesson teaches you how to get on the trendy Google map pack. Wes explains just what you need to focus on to improve your ranking. He will discuss the three most crucial aspects of your GBP that you can control and utilize to your favor and the seven significant local SEO ranking variables.
How to Increase Your Business's 5-Star Google Reviews
Wes explains how to acquire the favorable internet reviews your company deserves in this session. You'll learn about his unique action strategy for obtaining more Google reviews so that you may stand out from the competition and get more consumers.
How to Expand the Reach of Your Business Using Content Marketing
In this session, Wes outlines the three stages you must follow to get the most out of your Content and expand your audience to start making more money.
How to Become a Master of Email Marketing (and 42x Your Income!)
Wes walks you through each stage of running a successful and profitable email marketing campaign in this course, including what's trending right now.
Social Media Marketing Techniques for 2022
Wes offers his top FREE social media marketing advice in this session, which will remain relevant in 2022.
Paid Traffic Secrets That ANY Business Can Use
To help you spend your money sensibly and ensure that you'll receive results, you'll learn in this session which paid traffic strategies are currently effective.

3. Learning Advanced Content Marketing from Brian Dean

By studying his behind-the-scenes methods, please find out how Brian Dean builds popular blogs quickly. This free course explains how to expand your blog utilizing the most current methods, tactics, and procedures that are very effective right now.

Who should take this course?

Anyone who wants to establish a successful blog quickly should take this course.

Content contains sophisticated methods, strategies, and approaches that go beyond the usual blogging instruction to free up your time to concentrate on growing your blog.

The training includes worksheets, step-by-step frames and procedures, video demonstrations, and practical advice.

What You'll Discover

By following this simple procedure, find out how to build a successful blog in record time.

Brian Dean

Course Organization

Begin here
Brian outlines the precise techniques, frameworks, and strategies you can apply to increase blog traffic and email subscribers immediately.
How to Grow Your Blog Quickly
In this course, Brian will explain how to increase traffic to your blog and what opportunities exist when you expand the website correctly.
Make Your RLL
You'll learn exactly how to put together your RLL (ridiculously long list) in this course and how to approach creating blog articles from a fresh perspective.
Release Your RLL
Brian will guide you through the steps necessary to prepare your RLL for publication in this class. You'll discover the precise procedures, advice, and strategies needed to ensure your material is ready for publication.
The Detailed Instructions
The Step-by-Step Guide is a blog post template Brian discusses in this lesson that engages readers incredibly effectively.
Act as The Source
This course covers Be the Source, a terrific blog post template that will completely transform how your site looks.
The Curated Listing
Learn how to use curated lists to drive traffic and build strategic connections with other bloggers in your field in this session.
The Post on "How I Did It"
In this course, you'll discover a blog post template that's great for establishing immediate authority in your field.
The Hub for Content
Brian will demonstrate an effective new content format in this class called The Content Hub.
The Yearly Guide
In this session, Brian discusses the Annual Guide, another pattern for successful blog posts.
Content Marketing
Brian discusses the significant distinctions between content and blog campaigns in this lecture. By being aware of these distinctions, you'll have a significant competitive advantage over other blogs in your field.
Website campaigns
You'll discover in this class just how to market both you and your blog as a whole, as opposed to just one blog article. Brian offers four effective blog marketing techniques at the moment.
Promotional Techniques for Bonus Content
Brian presents four additional promotional methods in this session that are meant to supplement the key ones covered in earlier ones.
Improve Your Blog's Conversion Rate
In this session, you'll discover how to increase conversions on your blog without bothering or spamming your readers.
Resource Categories
In this session, you'll discover how to use a category resource method to make lead magnets that people genuinely desire.
Successful Popups
You will learn how to use popups in this session, especially how to do so without being annoying.
The ISL
Brian explains in this course how to use your email list to launch items from your blog and make sales.
Pre-Launch Content for Craft
Brian focuses on pre-launch in this course, outlining the three emails you should send at that time.
Introduce Your Product
Brian outlines the five emails you must send during launch week in this course and the precise sequence in which to do so.
Successful Blog of Yours
Instead of providing step-by-step instructions, Brian emphasizes the key learnings from this program.

Career in Marketing

1. Using SEO to improve your LinkedIn profile

Do you want to know how to promote your abilities or display your skills and experience? The platform is LinkedIn, and the secret is using keywords! With a wealth of knowledge and insights, LinkedIn Optimization Expert Heather Jackson will walk you through the process of optimizing your profile step-by-step so you can establish a strong online presence in no time.

Who should take this course?

Anyone who wants to increase the effectiveness of their professional self-promotion and make full use of LinkedIn should take this course.

Anyone who wants to start marketing themselves to a worldwide audience, from new college graduates to job searchers to company owners (and everyone in between), should learn practical techniques and tools.

What you will Discover

Discover the top six areas that need to be optimized, how to find the perfect keywords with Semrush's Keyword Magic Tool, and more with these detailed instructions and an accessible guide.

Heather Jackson Semrush Course

Red Lantern Solutions' creator, Heather Jackson, firmly believes that possibilities arise when the appropriate messaging is used. She helps people through the job search process and achieves their professional objectives by creating optimal Content, coaching, and consulting.

Course Organization

Intro

In this course, you'll learn more about one of the most effective methods for optimizing your LinkedIn profile.

Selecting the Appropriate Keyword Strategy
Heather will explain how she selects the keywords for your LinkedIn profile in this course.
Selecting the Appropriate Keyword Tools
Heather will review the finest resources for selecting keywords in this course.
How to Improve Your Headline
The number one area for LinkedIn optimization is headline creation, which you will learn how to do in this course.
How to Improve Your About Summary
You'll discover what your About summary can do in this course and how to make the most of it.
Making the Most of Your Work History and Skills Section
Heather will give you some great insider suggestions in this class for expanding your reach through the job experience and talent area.
How to Improve Your Testimonials
In this session, Heather will offer advice for improving an area of your LinkedIn profile that is frequently disregarded but should be optimized just as much as the others.
How to Improve Your LinkedIn URL
The final area for optimization that we'll discuss in this course is your LinkedIn URL.

2. Best Practices for Hiring a Digital Marketer with Eli Schwartz

Eli Schwartz will teach you how to hire the ideal digital marketer for your company in this free Course from Semrush Academy.

Who should take this course?

Any size organization wishing to hire top digital marketing professionals should take this course. This course is for you if you want to learn about marketing compensation best practices or know whether to hire vs. outsource.

What you'll discover

Find out how to select the top digital marketers for your company. Find the finest applicants and learn about pay-efficient methods.

Eli Schwartz

Eli Schwartz, the author of Product Led SEO, is a consultant and SEO specialist with over ten years of experience directing profitable SEO and growth initiatives for top B2B and B2C businesses. He works with companies like WordPress, Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk to develop and carry out global SEO strategies that significantly boost their scaled-up organic exposure.

Course Organization

Intro

You'll begin this course by determining the best moment to engage a digital marketer, depending on the demands of your company. You'll discover more about recruiting procedures generally, salary, and budget elements.

Choosing to work with a digital marketer
When would be the best moment for your company to bring on a digital marketer? Eli takes you through the decision-making process in this course to help you choose between recruiting employees and outsourcing.
Procedure of hiring
This course covers everything you need to know to simplify the recruiting process, from creating a job description to selecting candidates and all the procedures in between.
Management
What happens when you engage a digital marketer? How is the management procedure structured? You will learn how to manage, assist, and onboard your new hire in the course.

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