What is Content Marketing

Content Marketing is a marketing strategy that is focused on creating, distributing and publishing content for a targeted audience online. Content marketing is often used by business in order to:

• Engage a community of users online.
• Expand their base of customers
• Attract attention and generate leads
• Enhance brand credibility or awareness
• Increase online sales

Through creating and sharing valuable free content, content marketing attracts prospects and transforms prospects into clients. With the help of content marketing, companies can build justifiable brand loyalty, gives consumers valuable information and generate a desire to purchase a product from the company in the future. Example of Content Marketing are webpages, books, videos, infographics, podcasts.

Content Marketing Goals

The goals of content marketing are:

1. Brand loyalty
2. Customer education
3. Brand awareness
4. Talent recruitment
5. Removing roadblocks
6. Customer engagement
7. Traffic
8. Lead generation

1. Brand Loyalty: - The customers who are loyal and on a regular basis buy your product and services are so valuable for your company. For the niche markets, where most people know each other and reputation plays an important role, this might be even truer. Content can help a lot with this. With the customers, you can generate a relationship of trust by solving issues or responding to questions which your customers are facing.

2. Customer Education: - In today's scenario, before doing anything, people like to search online to find the answer to their queries. An easy way to respond this trend with your content is to write problem-solving stories and frequently asked questions which educate your customers.

3. Brand Awareness: - Making brand awareness is called brand awareness. Writing relevant and valuable content plays an important role, particularly in a niche market, like hydrography or geomatics. You can easily reach a relatively broad audience if you can demonstrate how your company can support them by sharing your knowledge and expertise.

4. Talent Recruitment: - It is not 100% true, but content marketing might also be an excellent way to gain new talent. We generate some touch ability by sharing some detail related to our nice marketing, associated business process and information about those people who are behind our business, and we demonstrate what we actually stand for. A potential talent that feels the same way will be more likely to apply for a job.

5. Removing Roadblocks: - The journey of the customer in the B2B marketing might comprise several objections. As a consequence, a prospect may eventually opt out of the buy. The best way to eliminate these doubts is content. For this goal, the type of content includes how-to articles, customer videos, and stories that show how your product works in reality, social proof, and statistics.

6. Customer Engagement: - More than companies, customers like to do business with people. For the technical B2B business, this is best suited where the process of sales loyalty plays a vital role. Content marketing is a great means to demonstrate your human face. You can create a 'personal' bond with the target audience and reduce the barrier to personal contact by sharing opinions, relevant data and knowledge about and by the individuals behind the company.

7. Traffic: - The traffic is another important goal for content marketing because if there is no traffic for your content, it is difficult to achieve your other goals. Be sure; however, that content which is purely intended to increase traffic will soon be described as click-bait and harm your status with your target group.

8. Thought Leadership: - The thought leadership goal contains various similarities as brand awareness but has somewhat different focus. The main focus of brand awareness is on visibility, and leadership which is all about placing your brand as a consultant within your niche. In order to understand the needs of markets and customers dealing with vital issues, answer the questions which are facing your target group and become the leader which they care about.