What is the full form of BMW

BMW: Bayerische Motoren Werke

BMW stands for "Bayerische Motoren Werke". It is an automobile manufacturing company based in Munich, Bavaria, Germany. BMW produces luxury and sports cars as well as motorcycles under the BMW Motorrad division. The company also owns the Mini and Rolls-Royce brands. The logo of the company is designed to resemble an aircraft propeller and the company is famous for its tagline "Ultimate Driving Machines". As of 2012, it is one of the most trusted and admired automobile manufacturers besides Mercedes-Benz and Audi.

History

• BMW was founded in 1916 by Franz Josef Popp. The company started with the manufacturing of aircraft engines which were used by the German Air Force.
• In 1918, after First World War, the company was forced to stop the production of aircraft engines. So, in 1923, it started manufacturing motorcycles.
• In 1929, the company switched to automobile manufacturing after acquiring Fahrzeugfabrik Eisenach factory. The first car produced by BMW was named "Dixi".
• In 1936, BMW produced 328 sports car which enjoyed incredible success and was nominated as the car of the century in 1999.
• In the 1960s, the company produced the BMW 1500, a four-cylinder sports car and BMW 2002, a two-door car which was the predecessor of the BMW 3 series.
• In the 1970s, BMW launched its 3, 5 and 7 series.
• In 1972, it has introduced a new wholly-owned subsidiary (BMW Motorsport GmbH) to bring together its motor racing activities.
• In 1987, it opened a new plant in Regensburg to meet the growing demand for the BMW 3 Series model.
• In the 1990s, it acquired the British Rover Group but it was not a profitable acquisition so BMW sold the Rover Group to Phoenix Consortium.
• In 1994, it opened a plant in Spartanburg, South Carolina, especially for the production of the BMW Z3 Roadster.
• In 2000, it decided to focus solely on the BMW, MINI and Rolls-Royce Motor Cars in the international automobile market.
• In 2001, it launched the new MINI, a premium car in the small-car segment.
• In 2013, it released the electric i3, an urban electric car.
• Today, BMW is known for the design and quality of its cars and is one of the most trusted and admired automobile manufacturers.

CEO

Harald Kruger joined the BMW in 1992. He has been the CEO and Chairman of the Board of Management at BMW since May 13, 2015.

Owners

As of 2016, Stefan Quandt and his sister, Susanne Klatten are the owners of BMW. Stefan owns 29% of the shares of the company and Susanne owns 21% of the shares of company.

Slogan

In North America, the phrase "The Ultimate Driving Machine" first appeared in 1974. This enduring ad was mostly replaced in 2010 by the "Joy" campaign, which aimed to humanise the brand and increase its appeal to women. BMW had reverted to being "The Ultimate Driving Machine" by 2012.

Models

1. Sports Activity Vehicles

• BMW X1
• BMW X1 xDrive28i
• BMW X1 sDrive28i
• BMW X2
  • BMW X2 xDrive28i
  • BMW X2 sDrive28i
• BMW X3
  • BMW X3 xDrive30i
  • BMW X3 M40i
  • BMW X3 sDrive30i
  • BMW X3 M
• BMW X4
  • BMW X4 xDrive30i
  • BMW X4 M40i
  • BMW X4 M
• BMW X5
  • BMW X5 xDrive40i
  • BMW X5 M50i
  • BMW X5 xDrive45e
  • BMW X5 sDrive40i
  • BMW X5 M
• BMW X6
  • BMW X6 xDrive40i
  • BMW X6 M50i
  • BMW X6 M
• BMW X7
  • BMW X7 xDrive40i
  • BMW X7 M50i
  • ALPINA XB7

2. BMW Z4 Roadster

• BMW Z4 sDrive30i
• BMW Z4 M40i

3. Sedans

• BMW 3 Series Sedan
  • BMW 330i xDrive Sedan
  • BMW M340i xDrive Sedan
  • BMW 330e xDrive Sedan
  • BMW 330i Sedan
  • BMW M340i Sedan
  • BMW 330e Sedan
• BMW 5 Series Sedan
  • BMW 530i xDrive Sedan
  • BMW 530e xDrive Sedan
  • BMW 540i xDrive Sedan
  • BMW M550i xDrive Sedan
  • BMW 530i Sedan
  • BMW 530e Sedan
  • BMW 540i Sedan
• BMW 7 Series Sedan
  • BMW 740i xDrive Sedan
  • BMW 745e xDrive
  • BMW 750i xDrive Sedan
  • BMW M760i xDrive Sedan
  • ALPINA B7 xDrive
  • BMW 740i Sedan

4. M Cars & Coupes

• BMW M3 Coupe
• BMW M3 Competition Coupe
• BMW M4 Coupe
• BMW M4 Competition Coupe
• BMW M4 Competition Convertible
• BMW M5 Sedan
• BMW M8 Competition Coupe
• BMW M8 Competition Gran Coupe
• BMW M8 Competition Convertible

5. Coupes & Gran Coupes

• BMW 2 Series Coupe
  • BMW M240i xDrive Coupe
  • BMW 230i Coupe
• BMW 2 Series Gran Coupe
  • BMW 228i Gran Coupe
  • BMW 228i xDrive Gran Coupe
  • BMW M235i xDrive Gran Coupe
• BMW 4 Series Coupe
  • BMW 430i xDrive Coupe
  • BMW M440i Coupe
  • BMW M440i xDrive Coupe
  • BMW 430i Coupe
• BMW 8 Series Coupe
  • BMW 840i xDrive Coupe
  • BMW M850i xDrive Coupe
  • BMW 840i Coupe
• BMW 8 Series Gran Coupe
  • BMW 840i Gran Coupe
  • BMW 840i xDrive Gran Coupe
  • BMW M850i xDrive Gran Coupe
  • Alpina B8 xDrive Gran Coupe

6. Convertibles & Roadsters

• BMW 4 Series Convertible
  • BMW 430i xDrive Convertible
  • BMW M440i xDrive Convertible
  • BMW 430i Convertible
  • BMW M440i Convertible
• BMW 8 Series Convertible
  • BMW 840i xDrive Convertible
  • BMW M850i xDrive Convertible
  • BMW 840i Convertible