Salesforce Commerce Cloud
The salesforce commerce cloud service is all about the customer services and experiences. It allows the companies to provide the best services and experiences to their customers, either online or in-store. It integrates customer data to provide a better customer experience. It aims to provide the best, positive, and engaging customer experience to the companies. It is an integral part of the salesforce customer success platform.
The Salesforce commerce cloud provides the leading B2B(Business to Business) and B2C(Business to Consumer) e-commerce solutions to the organizations. It follows the multi-tenant architecture and the cloud-based commerce platform to provide different powerful abilities to the brands. With the help of commerce cloud, brands can create intelligent, unified purchasing experiences through all the possible channels, such as mobile, web, social media, and offline stores.
The commerce cloud was created in the year 2016, the same year when Salesforce acquired the Demandware; industry leader in e-commerce sites and solutions. Before 2016, the commerce cloud was known as the Demandware.
Products & Capabilities of Salesforce Commerce Cloud
Salesforce commerce cloud offers mainly two capabilities, which are B2B Commerce and B2C commerce. Combinedly, B2B & B2C Commerce helps to provides different abilities to the customers as per their requirements.
Let's discuss each capability of Commerce Cloud:
1. B2B Commerce
Salesforce B2B commerce is the industry-leading, cloud-based e-commerce solution provided by the Commerce cloud. It allows the businesses to fulfill all the business buyer's complex online purchasing requirements; hence, it is called Business to Business Commerce.
Apart from the customers, different businesses also need online purchasing to run their businesses, such as the automobile factory can make an order of specific types of machines. It empowers the websites and world's leading companies that spans manufacturing, consumer goods, technology, healthcare, etc.
The B2B Commerce is developed natively on the Salesforce platform; hence, the customers, distributors, and end buyers can connect the B2B Commerce and CRM data to get the customer's single and complete view. It helps the businesses to make online purchasing easy and generate more revenue faster. It has the following features:
2. B2C Commerce
Salesforce B2C commerce is the leading, cloud-based commerce solution for business to consumers. It transforms the shopping experience across all the digital channels. It also provides different capabilities to companies such as marketing, content, promotion, customer service, and AI. It enables us to stay connected with the shoppers anytime, anywhere.
Salesforce B2C commerce helps businesses by providing unified, intelligent digital commerce experiences, whether online or in-store.
Various retailers may need more than one site for their brand to sell their products in different countries. For such cases, the commerce cloud helps retailers to launch their sites for multiple brands and manage these sites from a single place. Different features of B2C Commerce are given below:
Other features of Salesforce Commerce Cloud are given below:
3. Order Management
The salesforce order management system connects the users, systems, and processes from each stage of the order lifecycle in a single centralized system. It also provides different tools to automate the process of any order lifecycle. It delivers the seamless ordering of the products with ease and accuracy. The order management helps the teams by providing the below functionalities:
4. Content Management
The salesforce content management system or CMS helps businesses to create, tailor, and provide the required best content for each commerce experience. The CMS system of Commerce cloud has two primary features:
5. Commerce Platform
The commerce platform enables us to design the connected commerce app that can be easily used. It provides a series of templates and commerce APIs to make the Commerce smarter, faster, and connected. It has the following features:
6. Einstein AI for Commerce
With Einstein AI-driven commerce, businesses can increase revenue, productivity, and customer engagement. The artificial intelligence that is built for the e-commerce transformation, can speed up the business growth. It has various features: