Features of Magento 2

Magento 2 becomes the most popular e-commerce platform, which offers flexible tools that cover your marketing, catalog-management-needs, and search engine optimization even more than it did before in Magento 1. Magento 2 is very fast, secure, and more reliable software, which offers scalability and improved performance.

Magento 2 shows an impression in the e-commerce field by introducing some key features and making more efficient resource use of the current generation of servers. There is some list of features of Magento 2.

1. Open and flexible architecture - It offers flexibility to bring the commerce vision to life. More extensive API allows us to connect and operate at the scale with any third-party solutions.

2. Enhanced business agility and productivity - Magento 2 empowers its vendors or merchants by providing a more efficient experience that facilitates growth.

The new admin panel design of Magento 2 offers a well-designed interface that saves time while managing our day-to-day tasks. We can easily make updates or track orders while walking as it is touch-friendly.

3. Faster Load Time - Magento 2 can handle 10 million page views in an hour. On the other hand, Magento 1 cannot manage a large number of transactions in less time and also does not support full-page caching.

4. Secure Payment Gateways - Magento 2 offers secure payment gateways, which are integrated with it such as Braintree, Paypal, Authorize.net, and Google Checkouts, etc. So, the user can go with their preferred payment gateways. Magento Enterprise Edition 2.0 is also integrated with the WorldPay and CyberSource. It is now one of the most secure e-commerce platform.

5. Migration tool - Magento 2 comes with the migration tool, which easily migrates from Magento 1.9 to Magento 2.0. By using this tool, anyone can log shop settings, catalogs, customers, and categories easily. It makes data and setting easy.

6. High Performance - Magento 2 improved its indexers, Varnish caching integration, Magento 2 performance kit to increase the performance.

• Improved Indexers - Magento 2 system transforms seller data, such as catalog, prices, data, and users through the indexing. To boost the query speed and the performance of the store, it creates the index table and keeps them updated all the time. Improved indexers come with more updates, including previous version features.
• Varnish Caching - Magento 2 comes with the integration of Varnish caching to reduce the server load and also to speed up the page load. HTTP accelerator technology is responsible for caching the common requests.
• Magento 2 performance toolkit - Everyone can create the test environment and code changes to verify and optimize the system performance using a new set of the script.

7. Scalability - To provide better performance and scalability, full-page caching and multiple admin users are also required to shop which is offered by the Magento 2.

• Full page caching - All the content of a page is cached that increases the performance and also reduces the server load.
• Multiple admin users - Magento 2 provides several admin users, which can create and edit the products without the fear of data conflicts. It helps to manage the orders using the admin panel easily.

8. Testing the frameworks - It provides its own testing frameworks. There are multiple sections involves such as integration, performance, functional areas, and the static environment. Magento 2 can reduce the bug fix while making testing easier.

9. Catalog Management - Magento 2 provides extensive catalog management features. The catalog is a key component of your online store either you are selling home accessories, electronics, beauty products, or clothing, etc.

• It supports virtual products and allows downloading digital products like music, videos, etc.
• We can easily edit and even delete the product reviews.
• It offers highly customizable options such as watermarking and resizing.

10. Fully SEO Centered - Magento 2 allows us to integrate the online store with third-party tools like Buffer, Hootsuite, HubSpace, etc. To make SEO (Search Engine Optimization) work smoothly for your online store, Magento 2 offers various options such as -

• It automatically sorts the popular searches and also modifies them.
• It generates Google sitemaps.
• Supports those URLs which are friendly with the search engine.

11. Tools for Advertising and Marketing - Magento 2 not only manage your online store, and catalog, it also helps in marketing, advertising, and promotions of the products. It provides various tools for advertisement and marketing.

• It provides options to distribute coupon code across emails, newsletters, and offline also.
• It allows variations in price on the basis of quality and groups.
• It provides Landing page tools of PPC, URL tools, new products promotional tools, and many more.