Examples of Payload targeting

For User Behavior filters (these filters are based on historical user behavior) User Profile filters (these criteria are based on event profile, device or user), the audience builder has a separate section in the Custom Audience tab. The option in which the criteria of additional payloads with recency and frequency of an event is specified included in the User Behavior section. In the following example, we will learn how to build our audiences using the payload targeting with user profile filters.

Media and Entertainment

If we want to promote an upcoming concert in the specific area, on the basis of their sharing preference or artist listening, we will target our audience as follows:

For users who use their tablet or mobile device to watch the program's previous season, we can use target those types of users to promote premium subscription service or an upcoming season as follows:

In this, the users who are not able to recently watch their favorite movie genre, we will target those types of users as follows:

Travel

If the flights are searched by the users, which include children in the traveler's number, we can target those types of users to promote the package of family-friendly vacation, as shown in the following image:

Retail

If the sales items are viewed by category, we can target those types of users to promote a seasonal sale, as shown in the following image:

Finance

If the loan queries are made by the users for a longer-term or above a certain amount, we can target those types to users to promote additional services.

User Behavior filters

In this section, we will learn to make an audience using the combination of filters and available options to successfully target our audience using the criteria of payload. On the Audience screen, if we want to access User Behavior filters, we have to choose a Custom Audience, and then we will choose Payload under the User Behavior Filters.

The following elements are included in the User behavior Payload filters.

The operators available for each element are described in the following section:

Event frequency

Using the other filter constraints, we can apply the event frequency operators. Constraints can be payloads and time frames.

Event recency

The time frame is determined by the event recency operator. Using the time frame, we can measure the associated payloads and event frequency.

Event Payloads

We will select Add Condition + after selecting event recency and event frequency so that we can add conditions of payload to the filter. The payloads will only be displayed by the event payload list, and the event configuration included those payloads. If our list does not show a payload that we want to target, we can contact our CSM.

For targeting purposes, per event, we can include up to a max of 20 payloads. On the basis of the data type, each payload will be configured as float, date integer or string data type. When we use the type of payload, it will determine the available payload, as shown follows:

String Payload

If we configure the event payload as a string, the operators will be available described as follows. Spaces are contained in the matching values of payloads, and it will not be case sensitive.

Integer Payloads

If we configure the event payload as an integer, the operators will be available described as follows:

Date Payload

If we configure the event payload as dates, the operators will be available described as follows.

Float payload

If we configure the event payload as float, the operators will be available described as follows. The float value can include decimal numbers.