How to build a website
If we want to open a business website, we need various things like secure web hosting and domain name. After that, we will try to improve the ranking of search engines and drive traffic by optimizing our website. We should keep our website updated, and websites should optimize for mobile devices. In order to improve the ranking of our search engine, the speed of our website must be adequate.
The use of website design software is very easy for everyone. If we want to develop a functional and attractive website, we don't require the knowledge of coding. We can use any program to develop our site, but to provide a professional look for our website, we have to follow some tips and basic rules. Using these rules, our website can be easily found. In order to create a successful website, the following steps will be used:
Identify the primary purpose of our website
Space is provided by the business website. Using this space, we can get a direct platform for our e-commerce and provide our company's general information. The important thing we should do whether we create a complex e-commerce website or create a simple website that only gives us a small amount of information about the company, is specified what our company does, on the screen of our web site's homepage in the format of plain text.
We should think about the experience of our specific users, and we should go through the journey of the users when they visit our website. The main purpose of our site is that the users can easily achieve the fundamental goal of our website, which should be reinforced itself while navigating by the users.
We don't need to do a lot of work while setting our website if we don't want to include the option of payment on our website. If we are a service provider or retailer and plan to provide the online payment option, external service will be required so that we can receive our payments.
Decide our domain name
Our website has the most important feature, which is known as a domain name. It is a URL that is used to promote our website on social media. We can also share this URL with our potential and current clients. Therefore, the URL should be easy to remember, and descriptive and type in. We should keep it short, and we should avoid customer confusion by steer clear of numbers, acronyms and abbreviations.
We should also decide on TLD and our top-level domain. At our domain name's end, the suffix must be .net, .biz or .com. In recent years, the names of nontraditional TLD have grown. On the basis of location like .nyc or type of business such as .law, .agency or .marketing, these TLD is based. The most used go-to is still the .com. The TLD can be descriptive. After selecting our domain name, we have to confirm the availability of our selected domain name. After this, we can use the domain registrar to purchase it. Some popular domain registrar is as follows:
When we select the name of our domain, we must check copyrights for this domain name to ensure that we have not selected another person's domain name. If we want to purchase the URL which is already taken by some other company, we can contact them and ask to purchase it from them. Otherwise, we can use a domain buying service from a company such as GoDaddy, which is used to reach out to our desired domain name's owner. The cost of this service is approx $70 per domain. We should keep in our mind that using the domain name, users find our website. So we should select the domain name which is related to our services or business.
Choose a web host
A host or server is required by every website to store all its data for the public so that the users can access it anytime. If we are a small business, hosting our own website must be expensive and too large, so we require an external host. We can select from two different routers on the basis of our budget. The less expensive option for small businesses will be a shared web host because using this, we will share a server with another website. When we use a sharing web host, our speed can drag down because we have to compete with other sites. But if we have dedicated hosting, it means we have our own private server. The cost of this significantly is high, but we don't have to compete with other websites. Some platforms of web builder like Wix and Squarespace have the advantage, i.e., the monthly package includes web hosting.
Web hosting service has some options, which are as follows:
A2 Hosting: The options of dedicated hosting and sharing hosting are offered by this type of host. A Lite hosting plan can be acquired by new customers. For the first year, the plan will be $3.91 per month. For the small business, this plan is sufficient.
DreamHost: Three hosting plans are offered by this host, which is designed for managed WordPress websites: DreamPress Pro, DreamPress Plus, and DreamPress. The per-month cost of this plan starts at $16.95.
1&1 lonos: Cloud hosting is famous in this web hosting company. Some other options of cloud-based are offered by it, like site backup and server. The per month cost of this plan starts at $15, but the capabilities and plans can be varied.
If we want the options which provide free website hosting, we should keep in mind that the company will not earn anything while free hosting. Therefore, they can compensate it by applying other methods like using our website for placing banner ads.
When our business is growing, we will realize that we require a different web host or to handle the operations and traffic of our website, we need to work with multiple providers. In order to determine the need for our hosting, we should take a close look at the experience of our customers and the performance of our website.
Build our page
A good website does not only contain a static homepage but many more things. On the basis of different aspects of our business, we can create multiple pages like company updates, which will be shown on the blog section, product or service's detailed catalog. We will make sure the proper working of our overall website, we will check that each page has a clear purpose, support the primary goal of our website, and include a call to action like buy this, contact us, sign in, sign out, learn more, etc.
The most important section for any website is the contact page because it is used to get the direct link of the customer to us. So we should include information as much as possible like our physical locality, email address of our business, phone number, etc. On the about page, we can include the information about our staff or funding team. Using this, customers can put the real faces and names related to our brand.
We should use a logo on our social media profile, business cards and our website. If we don't have any logo, we can create it ourselves, or we can hire a graphics designer to create it. Using the logo, the clients can easily and quickly find out our company on the internet. We Can create pages on our website which will be content-rich or efficient using the following basic tips:
Be clear about what our business does: The working of our business should be a clear and concise statement. When the visitors go to our homepage, they should be able to know the working of a website within seconds. A large amount of poorly written pages is less effective than the few well-written pages.
Place strategic calls to action: When the information available on the page matches with the CTA buttons, it will perform best. For example, a product page should contain the "buy now" button, but the about us page should contain the learn more or contact us buttons. That means the buy now button will be appropriate on the product page, and learn more and contact us buttons will be appropriate on the about us page. A page that is used to contain the review of customers could have a button that will be used to redirect the customer to the available pricing and plans page.
Automate speed improvements: We can set up the improvement of automated speed as many as we want. If the CSM (content management system) is used by our site, installing the right plugins will cache parts of our site. By this, the users of our site will not require to download anything more than once. The W3 Total or WP Super Cache is recommended by Zalewski only for WordPress users. Using this cache, our files will be compressed, that's why the users can more quickly browse our website. A web development partner is required by many technical aspects of compromised files and caching, but if we are tech-savvy, we don't need any development partner.
Avoid stock photos: If our website is great and we use cheese stock photography, our website will quickly turn into a mediocre one. So if we want photos to put on our page, it would be great to use the picture of our office or our actual team members.
It is proved that if the image of product has a high quality, it will help increase the sales. So we should invest in good photos of services or products which we sell.
Set up our payment system
All the companies or business websites that want to offers the option of paying for their users, and this option is only for them. For online payment, our website should integrate a system that can make the electronic payment. Third-party payment processes or e-commerce software is used to do this in an easy way.
The e-commerce program's integration or in-house shopping card is offered by many web hosts. E-commerce businesses only want to make payment processing that is available on their website, no matter it is doing using the third-party processor or their e-commerce software.
Test and publish our website
We have to ensure that our website supports all major browsers like Chrome, Safari, Microsoft Edge, Internet Explorer, and Firefox before announcing that our website is live now. We have to check the working of every browser by clicking each page and feature to make sure that formats look smooth, links are correct, and images show up. This process will take our effort and some time. But if we do this now, it will save us from future complaints made by the users who are unable to access certain features of our site on the browser which they use.
If we want a perfect website, our site should able to open properly on mobile devices like tablets or smartphones. Analytical program is another important feature for our website which we need to incorporate from very stating. Before our website going live, we need to set it. This program will help us to coordinate a proper setup and iron out any issues. On the basis of our analytics, we are able to monitor the performance of our page and find out why a certain page is unsuccessful or successful.
We can check that the most conversions are shown by which of our marketing campaigns and look at any metric like browser, city to show that how our users are interacting with our site. We will not be able to get valuable data and not able to see which elements are unsuccessful or successful on our site from the beginning if we implement this step after our website goes live. Before publishing our website, we should always revise any errors or check our website.
Market our website on social media
If we want to increase our users, the best way to do this is through social media like Twitter, Pinterest, Facebook, or Linkedin. Using this media, we can inform the users about our company. If we do some addition in our website, we should use the social media outlet and share a post about it, but most importantly, we should balance that with nonpromotional engagement, genuine.
Our website should also contain links related to our social media. Footer or ancillary bar is the most common place to put it. On the website, the top right always contains the extra menu and which usually holds contact or login links.
Invest on SEO (Search Engine Optimization)
When a search engine accepts submission of our website, it will help us to potentially lead our page and also help us to deploy a strategy with strong SEO across our website. The aspect of our industry and our company's Uniform Resource Identification, Meta descriptions, and title tags will help us know the rank of our website in the search engines for the particular service or product we are marketing.
Our traffic can be easily generated if our website's very first page contains the relevant keywords in our content. From the website launch, we have a strong focus on SEO (Search engine optimization).
When we build our business website, we can increase our rank using the on-site SEO tactics, which are as follows. The off-side SEO tactics are also available. If we want, we can pursue it.
Choose the right keywords: The keywords which are relevant to our business and searched by our potential clients online should be selected.
Publish fresh content: We should use a blog for regularly publishing. We can update our content which related to our website and have the keywords which we are trying to target. Based on the excitement for our industry and based on our business and, we should choose the topic to position ourselves and our business.
Place external and internal links: External links are our links that are placed on a popular high authority website. While internal links are the type of links that are placed on our website pages and using the internal link, we will go to other pages on our site. On our website, we should strategically place these links. The technique of linking may be going against us if the linking is not providing any sense. So we should strategically provide the value and fit the content for readers.
Optimize images: We can maintain the loading time of our site by compressing the image of a website. The same approach will be going with video, so we should ensure that any clip doesn't slow down the overall movement of our website and it loads quickly. We want to work with keywords, metadata of images like captions and tags also provide us an opportunity because using this, we can provide the information about images to search engine.
Maximize our site speed: The pages of our website should be load very quickly. The ideal time to load the pages is within a few seconds. We can ensure the performance of our website using Google's PageSpeed Insights, which is a free site speed checker.
Note: If we want to improve the ranking of our site's search engine, we should invest in SEO (Search engine optimization). Using this, our page will get more traffic, and it will also expand brand awareness.
Maintain our website
It is very important to stay relevant. So we should maintain our users by frequently updating our website using the blog posts on company news, new offers and products, and current industry events.
Our add-ones and software should be up to date so we should check it in a monthly at least. Phil said that our software could be hacked if it is not up to date or even if the security of our website host is strong. If we are not able to do these ourselves, we can delegate this task to a manager of the freelance website or a trusted employee because of time issues.
When we start our business using a website, investment of this will be low cost. The website will help us to reach wider customers and to establish credibility. We will not face any problem currently or in the future related to lack of client if the technical issues are quickly addressed by us, or we maintain our website updated by the current, fresh content.
Note: In order to remain our website professional and top of mind for our client, we should get up to date our website with timely information and fresh content.