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SE Ranking vs Semrush

If you're looking for a powerful SEO tool to help you optimize your website and drive more traffic, the two of the most popular options are SE Ranking and Semrush. Both of these tools offer a wide range of features and capabilities, but which one is right for you? In this article, we'll take a detailed look at SE Ranking and Semrush and compare them across several key areas.

SE Ranking vs Semrush

What is SE Ranking?

SE Ranking is a cloud-based all-in-one SEO software platform that helps businesses and marketers optimize their websites for better search engine rankings. With SE Ranking, users can perform a range of SEO tasks, including keyword research, competitor analysis, site audits, backlink monitoring, and more.

One of the standout features of SE Ranking is its user-friendly interface that allows even novice users to quickly navigate and utilize the platform. SE Ranking also offers a variety of customizable reports, which can be used to track performance and provide valuable insights to stakeholders.

SE Ranking has a comprehensive keyword research tool that allows users to discover new keyword opportunities and track keyword rankings over time. Additionally, the platform provides detailed website audit reports, helping to find areas that need improvement to increase search engine visibility.

Another useful feature of SE Ranking is its competitor analysis tool, which allows users to analyze the SEO strategies of their competitors and make data-driven decisions to improve their own website's search engine rankings. The backlink monitoring tool helps users to track their website's link profile, including the quality and quantity of backlinks.

SE Ranking offers various pricing plans to accommodate the needs of businesses of all sizes, from small businesses to large agencies. Each plan includes a range of features and capabilities, and users can choose the plan that best suits their needs and budget.

Overall, SE Ranking is an effective and comprehensive SEO tool that can help businesses and marketers improve their website's search engine visibility and drive more organic traffic to their site. With its user-friendly interface, customizable reports, and range of features, SE Ranking is a valuable asset for any business looking to optimize its online presence.

What is Semrush?

Semrush is an all-in-one digital marketing platform that offers a range of tools to help businesses and marketers optimize their online presence. The platform provides a comprehensive suite of SEO, PPC, content marketing, social media, and competitor research tools, making it a popular choice for businesses of all sizes.

One of the standout features of Semrush is its keyword research tool, which allows users to identify new keyword opportunities and track their website's keyword rankings over time. With its advanced keyword research capabilities, users can discover long-tail keywords and find new opportunities to increase their search engine visibility.

Semrush also offers a range of site audit and optimization tools, which allow users to identify technical SEO issues and optimize their website's structure and content for better search engine rankings. Additionally, the platform provides detailed competitor analysis reports, allowing users to compare their website's performance to their competitors and identify areas for improvement.

Another valuable feature of Semrush is its backlink analysis tool, which allows users to track their website's link profile and monitor their backlink quality and quantity. With this tool, users can identify toxic backlinks and try to remove them to avoid potential penalties from search engines.

Semrush also offers a suite of PPC tools, including a powerful keyword research tool and an ad builder that allows users to create and optimize their PPC campaigns. Additionally, the platform provides social media management and content marketing tools, allowing users to manage their social media presence and create and publish content across multiple channels.

Semrush offers various pricing plans to accommodate businesses of all sizes, from small businesses to large enterprises. Each plan includes a range of features and capabilities, and users can choose the plan that best suits their needs and budget.

Overall, Semrush is a comprehensive digital marketing platform that provides a range of tools to help businesses and marketers optimize their online presence. With its advanced keyword research capabilities, site audit and optimization tools, backlink analysis tool, PPC tools, and social media and content marketing tools, Semrush is a valuable asset for any business looking to improve its online visibility and drive more traffic to its website.

Quick Comparison between SE Ranking and Semrush

Basis of Comparison SE Ranking Semrush
Pricing SE Ranking has a lower starting price point compared to Semrush, with plans starting at $31 per month. Semrush is more expensive than SE Ranking, with plans starting at $119.95 per month.
Features SE Ranking offers a good range of features, including keyword research, website audit, backlink analysis, and more. Semrush offers a comprehensive suite of features, including keyword research, site audit, backlink analysis, competitor analysis, social media tracking, and more.
User Interface SE Ranking has a user-friendly interface with a clean layout and easy-to-use features. Semrush has a comprehensive interface and can be a little overwhelming for beginners.
Keyword Research SE Ranking's keyword research tool is decent but not as comprehensive as Semrush's tool. Semrush's keyword research tool is one of the best in the market, providing detailed keyword analysis and competitor research.
Backlink Analysis SE Ranking provides a decent backlink analysis tool, but it lacks some of the more advanced features as compared to Semrush's backlink tool. Semrush's backlink analysis tool is comprehensive, providing detailed information on backlink profiles and competitor analysis.
Customer Support SE Ranking offers good customer support, with 24/7 live chat, email support, and a knowledge base. Semrush offers excellent customer support, with 24/7 live chat, phone support, email support, a forum, and a knowledge base.

Comparing SE Ranking with Semrush: Key Features

1. Effortless Use

SE Ranking

Fortunately, you can try out SE Ranking's features without spending any money. All new customers receive a free 14-day trial period during which they can access all services. Additionally, you are given a personal assistant to aid in the onboarding process.

The simplicity of the system will be apparent when you first start using SE Ranking. SEO analysis can be a daunting task when you focus on multiple aspects at once, but SE Ranking has arranged things in a simple and structured way to make it easy. Additionally, SE Ranking offers a live chat button at the bottom of the screen in case of any issues. But the layout is pleasantly simple for everyone, including beginners, so you won't need it at all.

Prior to conducting a short SEO audit of your site's SEO health and the accompanying keyword rankings, this tool initially requires information about your site, targeted keywords, and potential rivals.

Several incorporated tools make up SE Ranking. In contrast, it prefers to divide all of its features into five primary menu options: Dashboard, Projects, Report Builder, Users, and Tools. This way, it keeps you from getting overwhelmed by everything at once.

The last thing you should anticipate happening onthe site is getting lost. There is no need for a procedure for onboarding because the SE Ranking system has been meticulously managed. There is almost any learning curve at all, in fact. This proves how simple the tool is, making it the perfect platform for beginners.

Interestingly, through a tool called "Marketing Plan", SE Ranking also makes an effort to aid in the formulation of effective marketing strategies. It was a very clever step because it already provides a whole SEO checklist to get you going. Even experienced SEO practitioners might benefit from its checklist, despite the fact that it appears to be primarily aimed towards newbies.


When compared to SE Ranking, Semrush adopts a different strategy, but it maintains a certain level of simplicity.

Entering your domain name and clicking "Start Now" are the first two things you need to do to get started. Semrush will then carry out a quick analysis of your website's SEO, and the resulting report will show your organic search traffic figures, the main competitors (rivals' websites) and a corresponding competitive positioning map, the site's inbound backlinks (referring domains, domain rating, anchor text, etc.), paid search traffic statistics, as well as the top-performing organic keywords.

Sadly, there is a lot going on in this interface at once. All of this is a result of Semrush's decision to prioritize thorough insights at the expense of simplicity.

Once you log in to your account, Semrush scatters all of its data and features at you rather than organizing it appropriately. For instance, there is no logical organization to the dashboard statistics. The dashboard of Semrush appears to be cluttered and difficult for beginners to understand because it appears to employ a random placement scheme.

Semrush then goes on and overstuffs its menu area with several choices, making it even more confusing for the newbies. Now, instead of looking like the menus of a serious software platform, the layout's left display panel more closely resembles an item list.

Overall, SE Ranking is the winner in case of ease of use due to its easy and simple dashboard that is understandable even by a beginner.

2. Keyword Research

SE Ranking

One of the key tools provided by SE Ranking, although not directly accessible from the Tools page, is Keyword Research. It may be accessed most effectively by selecting the SEO/Competitor Research tool, which should then provide a subset of resources for learning about sponsored and organic keywords as well as the traffic patterns that go along with them.

SE Ranking vs Semrush

In addition to this, the Research section should always be your first stop when looking for search stats for a certain phrase. You will receive a list of SE Ranking's top-ranking websites, along with information on the most important related and comparable keywords, the most popular keyword advertising, and the corresponding Keyword Effectiveness Index. However, it is often tougher to rank for certain terms.

  • Keyword Suggestion: The "Keyword Suggestions" feature from SE Ranking is a good place to start if you're looking for fresh keywords for your website.
    The secret is to simply enter your domain URL or any simple term, and SE Ranking will take care of the rest. In order to provide the most pertinent keywords for your site, it essentially analyses more than 2 billion search phrases in its enormous database.
    SE Ranking vs Semrush
    You may select to have SE Ranking do the scan using Google's default search engine, though, if your nation isn't included among the database areas. This ought to be sufficient to identify the most popular terms on Google in your nation.
    The procedure itself takes up to 10 minutes. But once it is done, you'll have a good list of keywords to keep you occupied for around a year.
  • Grouper of Keywords: When planning the SEO architecture of your website, you should use the "Keyword Grouper" tool. Or, simply put, it can be useful when you need to segment a large number of keyword recommendations properly.
    SE Ranking groups your keywords intelligently based on the URLs that show up on the respective SERPs once you select your keywords. Then, you may have the chance to create a foundation for your web pages' keyword distribution that is ideal.
  • Search VolumeChecker: Reviewing the normal monthly search volume for various keywords is made easy with the help of SE Ranking's Search Volume Checker. The amount of traffic you may anticipate from your keywords can thus be estimated using it.
  • Research on Paid Traffic: Paid Traffic Research is an additional resource in SE Ranking's SEO/PPC Competitor Research section. With this option, you may investigate several PPC keyword possibilities for your ad campaigns.
    Contrarily, the Ad History section displays historical traffic patterns for different sponsored keywords.


  • Term Investigation: Compared to what we've already seen in SE Rankings, Semrush offers a similar tool called Keyword Research. As soon as you input a keyword, Semrush will provide information on related keywords' organic and paid traffic, such as their monthly search volume, the number of search results, cost per click, top-ranking domains, etc.
  • The durability of the Keyword: As opposed to SE Ranking's Keyword Effectiveness Index, Semrush's Keyword Difficulty tool is more powerful and durable.
    To determine your possibilities of ranking for a certain keyword, it does exactly what its name implies?dives deep into the search result data. In light of how straightforward it is to rank for a certain keyword, you should be able to choose low-difficulty keywords that you can focus on.
  • Keyword Magic Tool: Have you ever thought that you were out of relevant keywords for the SEO of your website? The kind of tool you turn to for assistance in such a situation is Semrush's Keyword Magic Tool.
    SE Ranking vs Semrush
    This tool is quite accurate, too. It functions similarly to SE Ranking's Keyword Suggestions. Semnrush will automatically show its magic to you after you supply only one target keyword. It assists you in finding a tonne of relevant long-tail keywords that you might utilize in your website's content and advertising efforts.
    The extra information provided by Semrush for each term, such as search trends, keyword difficulty, CPC, etc., goes considerably farther than SE Ranking does. Additionally, you can find alternatives that are either exact matches, phrase matches, or broad matches of the keywords, in addition to creating related terms that are related to the original search terms.

Overall, Semrush defeats SE Ranking in keyword research features.

While Semrush has its own Keyword Research, Keyword Difficulty, and Keyword Magic tools, SE Ranking provides tools like Keyword Research, Keyword Suggestions, Keyword Grouper, and Search Volume Checker.

It's important to note that both sets of tools offer precise and trustworthy research measures. However, it turns out that Semrush offers a greater amount of information than SE Ranking after a closer examination of their respective analytics. For every search you execute, its results always convey a complete set of metrics. On the other side, SE Ranking occasionally omits information.

3. Tools for Managing Social Media

Social media management tools are included in the monthly subscriptions of SE Ranking and Semrush.

SE Ranking

With SE Ranking's social media management tool, you can automatically post onFacebook and Twitter.

The tool analyses data to assist you in determining the ideal posting window for your intended audience. With all the information available in one handy dashboard, it also allows you to determine what kind of material produces the greatest outcomes.


A considerably greater variety of social media networks are compatible with Semrush's social media management tool. The tool typically consists of Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google Business Page.

You may concurrently publish to all of your social media accounts and monitor the results in your analytics dashboard.

SE Ranking vs Semrush

The calendar may be used to schedule social media postings in advance, and you can use the integrated image editor to save time. The social media tool may also be used to handle sponsored advertisements on Facebook and Instagram in addition to all of the above.

Semrush triumphs once more! While SE Ranking's social media tool only connects with Facebook and Instagram, Semrush's social media tool integrates with the majority of social media platforms.

4. Pricing

Pricing can be a problem for you whether you're a novice blogger or a company owner bootstrapping your start-up. It's crucial to take into account the specifics of what each plan's price entails.

SE Ranking

Three alternative payment tiers are available from SE Ranking: Essential, Pro, and Business. Based on the number of keywords you wish to follow, you may choose the specific plan.

SE Ranking vs Semrush

The Essential plan costs around $31.17/month. This package includes ten projects with a maximum of five rivals each, a website audit for up to two hundred fifty thousand pages, monitoring for thirty thousand backlinks, and up to thirty domains per day forbacklink checking.

The Pro plan costs around $71.17/month. The limitless projects are supported in this package; each may have a maximum of 10 competitors. Up to 100 sites can be checked each day for backlinks, and it includes website auditing for up to 65,000 pages and monitoring for 12,500 backlinks.

The Business plan costs around $151.17/month. There are no project limits with this plan, and each project may have up to 20 competitors. Up to 300 sites each day can have their backlinks checked, and it includes website auditing for up to 700,000 pages and monitoring for 90,000 backlinks.


The three major plans offered by Semrush are Pro, Guru, and Business.

SE Ranking vs Semrush

With a monthly cost of $119.95, Semrush's Pro plan is its most affordable choice. With this subscription, you will receive tools for backlinks, keyword, and domain analytics. However, keyword tracking is allowed for up to 500 keywords.

You may subscribe to the Guru plan, which costs $229.95/month, in order to access historical data, integrate Google Data Studio, and access some domain and keyword analytics tools' capabilities. This package includes daily updates and monitors up to 1,500 keywords.

The monthly cost of the Business plan is $449.95. The Guru plan's features are all included in this package, along with API access, a share of voice measure, and monitoring for up to 5,000 keywords.


Overall, Semrush is the pure winner here. Considering that Semrush has one of the largest keyword databases available, you can rest assured that you are using the most up-to-date information overall.

As it connects to all well-known social media platforms, the social media management suite is also fantastic in Semrush. The fact that you may manage your marketing from the same platform is even another advantage.

Even though the SE Ranking lost out to Semrush in this head-to-head comparison, it can still be a great option for anyone with a low budget.

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