What is Semrush

Semrush

Semrush is an SEO tool that does keyword research, keeps tabs on the keyword strategies that your competitors are doing, audits your blog's SEO, searches for backlinking possibilities, and does a lot more. Semrush is trusted by online marketers all around the world. Several businesses, both large and small, use it as well.

Characteristics of Semrush

Start immediately addressing your marketing difficulties with Semrush's 55+ tools and reports.

1. The Semrush Keyword Research

With the use of Semrush's SEO keyword research tools, you can increase traffic and dominate the Search Engine Results Pages

A. Keyword Overview

Discover the most effective keywords to boost your digital marketing plan. Based on search volume, intent, keyword difficulty, number of results, CPC, level of competition, Backlinks Characteristics, variants, and other factors, determine the nature and advertising value of every keyword.

Recognize the Worth of Any Keyword

When choosing which phrases to target, you may use the Keyword Overview tool, which displays vital metrics for every keyword in our database.

Choose the Most Beneficial Keywords

Analyze the keyword difficulty and purpose of your target keywords.
Examine the number of searches both globally and locally.
To assess the level of competition, look at the top SERP (Search Engine Results Pages) results.

Recognize Fresh SEO Opportunities

Examine the queries your target audience has regarding your brand.
Investigate similar keywords to come up with paid ad concepts.
Easily locate long-tail keywords with less competition.

Learn More About a Keyword's Advertisers

Obtain ideas from actual advertisements based on your target keywords.
Identify your Google Shopping competitors and improve your bidding strategies.
Find the advertisements that appeared most frequently at the top of the SERP by looking into the history of any keyword's advertising.

Find Out About the SERP Quickly

See the SEO analytics of your top rivals for any term.
See the traffic volume estimates for each of your competitors' websites.
See the SERP features and advertisements by opening the results page directly.

Keep an Eye on the Trends

See the yearly variations in the number of keyword searches.
Declare seasonal interest peaks for your audience.
Modify your bidding approach and content strategy to increase traffic and decrease spending.

B. Organic Research

Look for strategies to rank for the most lucrative keywords used by your competitors. Improve your organic keyword performance and discover new strategies to dominate SERPs for your intended audience.

Find Out What Your Competitors Are Doing Well in SEO

Examine any website's position in the top 100 of Google, research your organic rivals, find out which search terms bring them the most traffic, and look for fresh ways to boost your website's position there.

See the Top Organic Keyword Lists

Obtain a complete view of the keywords and traffic for a website on desktop and mobile. Learn about changes in top positions, keyword trends, anticipated traffic, SERP features, and more.

SERP Performance Analysis

Discover your competitors' SEO strategies by looking at actual SERP screenshots.

Track Changes in Position

Track domain rankings over time to identify the benefits and drawbacks of a domain's keyword profile.

Identify Major Competitors

Compare the websites that are competing for the same keywords. Please find out how many keywords they use, how much traffic is expected, and how much it costs.

Deeper Research

See the top 100 Google sites of your competitors. Examine their traffic and the search words they are ranked for.

Using Sophisticated Filters, Use the Keyword Ranking History

Position, intent, CPC, traffic, kinds of SERP characteristics, and more may filter search terms. Check out the list of URLs by month. Determine which of your competitors' top subdomains are active based on traffic and keywords.

Enlarge Your Range of Competitors

Find out whether other websites in the top 20 of Google compete with yours based on their organic traffic and keyword density.

Concentrate on the Important Keywords

Create keyword lists using filters and submit them directly to the Keyword Manager for various campaigns and objectives.

Set the Most Important Pages as Priorities

By analyzing your website, identify which of your web pages have the most important keywords and which may need more attention.

C. Magic Keyword Tool

Explore a toolbox with over 24 billion keywords and create countless combinations from a single keyword.

Explore Any Term in Depth

Obtain the stats you care about most and have them updated as needed.

Keyword Difficulty

As a tool to determine keyword difficulty, use Semrush. Get the most accurate estimate based on various factors, such as keyword intent, accessible SERP elements, and an examination of the backlink profiles of your top competitors.

Intent

Look for keyword phrases that support your objectives. Recognize if a term is used for informative, navigational, commercial, or transactional purposes.

Search Volume

The average monthly volume of searches for a specific term is over 12 months. Calculate the importance of the word to your search engine rankings.

Trend

A search query's popularity over 12 months. Check how frequently a keyword has been Googled in the past 12 months.

CPC (Cost Per Click)

Check out probable costs for your upcoming PPC (Pay - per - click). See the average price per user ad click.

The SERP Features

Find out if your website qualifies for a SERP feature for a certain search, then observe which rich results appear on the results page.

Use One of the Market's Biggest Databases to Do Your Research

Take advantage of local and international research opportunities, automatic clustering, intent analysis, search volume estimations, and the most precise keyword difficulty estimates. Create your own filters and keyword lists as needed.

24.5 billion keywords
20 million concepts for a single keyword
The 142 geo databases

Create Keyword Clusters

A Keyword Cluster Tool May Help You Discover the Potential of Certain Subject Clusters

Choose keywords from automatically produced clusters. Evaluate each group's search purpose, average difficulty, and overall volume of searches.

Add More Keywords to Your Lists

Look at the related keywords to find less competitive long-tails with lots of click potential.

Create Fresh Content Concepts

Find the terms that are the most appropriate for your intended audience.

Save, Control, and Export Your Master Lists

Maximize the results of your keyword exploration. Export your keyword lists to other Semrush tools, CSV, or XLS after customizing them with sophisticated filters.

D. Keyword Gap

Investigate fresh possibilities for beginning successful SEO operations?a straightforward way to compare up to five keyword profiles simultaneously.
Discover the Competitor Keywords You're Missing in a Few Clicks
Analyze desktop and mobile keywords of any domain, subdomain, subfolder, or URL in-depth using competitors' keywords

Benchmark of up to Five Keyword Profiles

To find shared, distinctive, and untapped keywords for each domain, enter your own and four others.

Keyword Searches For Organic, Paid, and PLA terms

Choose a keyword to examine the associated search engine results, or create a unique type for every website to compare its organic and paid search profiles.

Sort Opportunities

With the help of the unique widget from Keyword Gap, find your best possibilities, or add your criteria to focus or expand the research findings.

Look for Possibilities for Growth

Analyze the visibility of your competitors, check to see if their profiles overlap, look for low-competition keywords, and more.

Comparing Content URL by URL is Possible

Using this method, you may identify keywords to target with a certain piece, which also applies to subfolders and subdomains.

Leverage the Overlap

Calculate the amount of keyword overlap among the domains that compete in your target niche.

Choose Your Focus

While organizing your SEO operations, use the Missing and Weak keywords.

Data Visualization & Export

To create your master list, download charts and tables as.XLS or CSV files or upload them to Semrush Keyword Manager.

E. Keyword Manager

With real-time stats for up to 1,000 keywords at once, you can create effective master lists that meet your SEO strategy and goals. Sharing keyword research with your team and clients is simple and cost-free.

F. Insights on Organic Traffic

Use Semrush's Google Analytics connection to find "not provided" keywords and cross-reference information on the organic search performance of your website.

Review Your Website's and Landing Pages' Performance

See statistics for your website's top 50 most visited pages, including Total Users, New Users, Sessions, Pages/Sessions, Average Session Length, Bounce Rate, and Goal Completions.

Boost Your SEO Ranks using "not supplied" Keywords

Obtain a comprehensive list of the keywords your website's pages are ranked for from Google Analytics, including any hidden "not given" ones and many important metrics.

Google Search Console data and "not given" keywords should be combined.

Your GSC keywords may be sorted by kind, position, clicks, impressions, or CTR by clicking on them.

Set up a Project Using Your Domain

To monitor it, enter your domain and choose a project name.

Connect GA and GSC

To gain the complete range of keywords, get up-to-date and correct information from Google.

Choose a Location and a Device

Obtain traffic insights for a specific area and device to acquire accurate data.

2. Technical SEO Tools

Using Semrush's technical SEO tools, you can assess the health of your website, look into crawl ability and other concerns, and obtain new suggestions for improving ranks.

A. A Site Audit

A high-speed crawler can process your pages quickly and provide you with practical answers to problems with your website. Use flexible crawling options and do our in-depth on-page and technical SEO audits.

B. SEO On Page Checker

With a comprehensive list of suggestions, improve the rankings of particular website pages. Get advice on creating links, crafting content, focusing on SERP features, and more.

C. Analyzer for Log Files

Get innovative approaches to regulating bot activity and optimizing the crawl budget while you address structural and navigational difficulties. Get a comprehensive understanding of how a Google crawler interacts with your website by analyzing your access logs.

3. Website Competitor Analysis Tools

Use these Semrush tools to understand the internet presence of your competition fully.

A. Traffic Monitoring

Check your performance by comparing your website traffic to that of your competitors. Using website competitor analysis, you can see their anticipated total traffic, top traffic sources, bounce rate, time on page, and more to guide your next strategy.

Analyze your competitors' website traffic, prospects, and possible business partners.

Volume of Traffic

Assess the dynamic performance of any company's website.
Observe the level of traffic from your competitors or possible business partners.
Describe the top players and emerging talent.
track trends
Find out the user engagement and traffic split across desktop and mobile.

Insights into Website Audience

Compare your audience to those of your competitors.
Analyze any prospective expansion
Learn about the preferences of users
Find relationships and media placements that work
To connect with potential consumers, look for platforms.

Discover Every Company's Product, Campaigns, and Conversion with the Best Pages

Identify the best items and services, as well as categories, on competitors' websites.
Show the key components of your competitors' digital efforts.
The most well-liked blogs and content topics
Make appropriate co-marketing assets for your partners' platforms.
Evaluate website performance in-depth.

The Traffic Journey

Identify the top digital marketing channels.
Find out how much a firm spends on organic and non-organic marketing.
Determine the affiliations, contacts, and prospective backlink suppliers of your competitors.
Analyze the potential benefits of potential collaboration or employment for you.

Geo-Distribution of Traffic

See the top nations where your partners and competitors are active.
Compare the internet presence of any organization across different geographies.
Get fresh perspectives and a solid basis for expanding your presence.

Subdomains

See which website areas have undergone study and receive the most traffic.
Get a list of the most popular product categories and blogs your competitors operate.
Review the website traffic statistics for each geographical market independently.

Massive Traffic Analysis

Two hundred firms' websites can be analyzed at once.
Obtain benchmarks.
Mass screening of prospective partners
Make media platforms a priority for future outreach

Using Website Traffic Data to Support Your Choices

Monitoring Your Competitors

Analyze tactics and strategies across different platforms

Track Traffic Trends

Analyze the effectiveness of social media, referrals, and organic and sponsored searches.

Find New Niches and Markets

Investigate potential business expansion prospects.

Recognize Online Shopper Behavior

For information about the audience, consult the Traffic Analytics reports.

Sort Leads, Prospects, and Prospective Business Partners

Based on information from Traffic Analytics.

B. Organic Research

Find possibilities to compete against your organic search rivals by researching them. Discover the significance of the unique keywords they rank for and draw attention to any gaps even your competitors may need to include.

Discover the SEO Best Practices of Your Competition

Examine any website's position in the top 100 of Google, research your organic competitors, find out which search terms bring them the most traffic, and look for fresh ways to boost your website's position there.

The Most Popular Organic Keywords

Obtain a complete view of the keywords and traffic for a website on desktop and mobile. Investigate keyword trends, projected traffic, changes in the top positions, SERP characteristics, and more.

Examine SERP Results

See the actual SERP screenshots to learn how your competitors are doing SEO.

Track Changes in Position

Monitor domain rankings over time to identify the keyword profile's advantages and disadvantages.

Examine Your Principal Competitors

Compare the websites that are competing for the same keywords. Please find out how many keywords they use, how much traffic is expected, and how much it costs.

More Investigation

See the top 100 Google sites of your competitors. Examine their traffic and the search terms they are ranked for.

For Advanced Filters, Use the Keyword Ranking History

Recognize New Difficulties and Opportunities

Use comprehensive historical data to research your competition.

Enlarge Your Range of Competitors

Find out whether other websites in the top 20 of Google compete with yours based on their organic traffic and keyword density.

Concentrate on the Important Keywords

Employ filters to create keyword lists and send them straight to the Keyword Manager for various campaigns and objectives.

Set the Most Urgent Pages as Priorities

Evaluate your website to determine which of its sites has the most beneficial keywords and which ones need some improvement.

C. Advertising Research

Discover your chances to outperform the competition in paid search. In a matter of minutes, collect comprehensive knowledge about the advertising world and study your competitors' commercials.

Check out some live ad examples.
Analyze the PPC market environment
Find fresh PPC competitors
So many language options for keyword viewing

Analyze the Ad Budgets and Keywords of Competitors

With the effective Google AdWords search engine at your disposal, you may get illuminating advice to maximize the effectiveness of your marketing initiatives.

You may assess competition PPC spending and strategy from a variety of perspectives with the aid of the Semrush Advertising Research reports:

Present Situation

Check out the current expenditure levels of various marketers in your field. To gain a more comprehensive perspective, check out other websites in your industry. See the volume of PPC traffic driving to the websites of your competitors.

Seasonality

Do a complete research and look at how the advertising budgets of your competitors fluctuate over the year.

Use these strategies to allocate your funds carefully so you are aware during the busy season.

Keywords

Find out which search phrases your rivals are bidding on in sponsored search.

Find out the estimated CPC and search volume for these keywords and the competition density to determine if you should bid on them.

Subdomains

For even more excellent information, take a deeper look at the Google Adwords campaigns of your competitors.

See which subdomains your competitors send the bulk of their bought traffic to.

Keep an Eye on Landing Pages and Ad copy.

Are your competitors' advertisements still appearing above yours in the paid search results? Gain a sense of the elements your ad copy should have to increase its appeal and encourage clicks from potential customers.

Examples of Live Ads

You may obtain hundreds of examples of ad text from your competitors and industry leaders by using the Advertising Research tool to monitor your competitors' internet advertising. Based on these findings, you may adjust your ad language by looking at the most popular calls to action, emotional triggers, and brand references.

Find Fresh Competitors for Google Adsense.

To surpass your competitors, thoroughly review their Google Adsense campaigns. The Semrush Advertising Research Competitors report it offers a list of a domain's competitors, the number of popular keywords, estimates for paid traffic, and information on the advertising expenditure of online competitors.

Localize Your Advertising Campaigns

You should adjust the geographic targeting of your Google Adsense if you want to reach worldwide searchers. See keywords and advertisement texts in over 20 languages and over 100 countries. Understanding the search terms used by worldwide users may open up more bid chances.

D. Social Media Tracker

Examine the social media accounts of your competitors to maintain track of your audience's preferences and find fresh approaches to boosting interaction.

Free Social Media Toolbox

Use cross-network posting, scheduling, analytics, and competitor information to strengthen your social media strategy.

Improve Your Social Media Strategy

Cross-platform posting

Several accounts, such as those on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business, can be scheduled and posted to.

Competition on the Track

Look at the frequency of your competitors' postings, the size of their following, and the posts and hashtags generating the most interaction.

Automatic Reporting

Mix automation with the incredible potential of data visualization. Get the key social media KPIs in your email, and never miss a chance to let your company shine on social media.

Semrush Can Help You Simplify Your Social Media Management

Set a Time and Post

You may publish a post right now, set it for later many times, or store it as a draft.
Use time-saving tools like the image editor, UTM builder, and link shortener to automate your schedule.
Add your favorite blogs' RSS feeds so you may share them with just one click.

Evaluate Your Effectiveness