Semrush Inc

Overview

Semrush Holdings, Inc. is an American public corporation that provides the Semrush SaaS platform, particularly for SEO and digital marketing. The system frequently employs extensive keyword research and online ranking optimization for increasing search traffic and revenue.

The Semrush tool mainly gathers keyword data from the Google and Bing search engines. It was published by Semrush Inc, a Boston-based business formed by Oleg Shchegolev and Dmitri Melnikov. It went public in March 2021 and is traded on the New York Stock Exchange under the ticker code SEMR.

History

Oleg Shchegolev and Dmitri Melnikov started this platform for SEO enthusiasts interested in industry advancements and new technologies to create a platform for identifying market trends and standard operating procedures. The program was first introduced as Seodigger, then as a Firefox plugin, before being renamed SeoQuake Company in 2007. Lastly, it was named SEMrush. In 2016, the software surpassed one million users, with clients in over 100 countries. Later in December 2020, the company unveiled a new visual style and changed its name from "SEMrush" to "Semrush".

In April 2018, Greycroft, E.ventures, and Siguler Guff co-led a $40 million investment round in the firm in anticipation of the company's continued growth into different research platforms.

Semrush made its initial public offering (IPO) in March 2021 and went public on the NYSE under the ticker NYSE: SEMR. According to the S-1 form, the firm had $213 million in revenues and over 82,000 clients. The business is supposed to introduce a beta content-generating tool called Content Outline Builder anytime soon. The application will generate suggestions for article writing and blog articles. On June 27, 2022, Semrush also revealed that their Backlinks insights data is now linked with another content marketing tool SurferSEO to provide more in-depth information.

What are the many features it offers?

Semrush assists businesses all around the world in gaining quantifiable results from Internet marketing through SEO, advertising, content, public relations, and social media marketing. The platform puts all its efforts towards offering the greatest tools and functionalities to its clients. Some notable features and functionalities include the following:

Keyword Analytics

The more keywords individuals have accessible for keyword research, the more ideas they will have for improving their SEO and PPC campaigns. The number of keywords stored in the Keyword Magic tool has now surpassed 24.6 billion, making it the market's largest keyword database. Individuals may run a full keyword analysis to select the best ones, partition their terms by subject, and export them to other Semrush tools or share them with someone else.

Web Traffic Data & Market Insights

Semrush.Trends is a competitive intelligence service with features like Traffic Analytics and Market Explorer. It predicts desktop and mobile website traffic, assists clients in benchmarking and evaluating a new market or niche, evaluates industry-based and organic competition, and much more.

Domain Analytics

It provides a variety of information on domains, subdomains, and URLs. This is a great place to start for individuals interested in digital marketing. Domain Analytics provides a wealth of data and statistics to assist individuals in gaining thorough competition knowledge and completing the SEO and PPC chores.

Backlinks Services

It gives users the most up-to-date and transparent picture of their backlink profiles. It is the market's quickest backlink crawler. Its database has over 43 trillion links, making it the most extensive and easily accessible. Semrush frequently verifies data accuracy by deleting duplicate connections or entries.

What are its funding and acquisition outlooks?

Semrush secured around $40 million in its first investment round to expand its operations. The motive is to use some funds to expand its reach outside US-based search engines, including Amazon.com and Baidu platforms. Semrush also intends to acquire firms that provide products that can be incorporated into the Semrush platform. Following are some such options:

Traffic Think Tank

It is an SEO skillset, network, and career accelerator all rolled into one tool or platform. It has its own Academy that functions as a personal training centre. Additionally, its offering called Mastermind acts as a personal sounding board for customers. The primary aim of this platform is to help users level up in the same way that cheat codes would.

Kompyte

It is a competitive intelligence tool that responds in real time to its users' rivals' online initiatives. It is intended to learn about its users' rivals' online strategies in real-time and respond to them simply and cost-effectively.

Competitive intelligence software from Kompyte helps firms acquire, organize, evaluate, and act on competitive market developments. Kompyte reimagines how companies utilize data to drive sales, marketing performance, and product goals. Kompyte collects over 3.5 trillion data points annually while serving thousands of product, marketing, and sales professionals in over 20 sectors worldwide. Kompyte was founded in San Francisco in 2014, with operations in Barcelona and Austin.

Backlinko

It is the go-to place for advanced SEO training and link-building strategies. It was founded by Brian Dean, an internationally recognized SEO expert.

After failing his first five online businesses, Brian finally succeeded in 2012 with a personal financial web. Backlinko was formed to impart the expertise he gathered along the way. Brian quickly established a name for himself after founding Backlinko by offering practical techniques marketers may use to boost their online businesses. Backlinko is presently one of the internet's most well-known marketing blogs.

Prowly PR Software

Prowly is a one-stop workflow automation solution for public relations professionals that allow businesses of all sizes to handle media relations more efficiently by saving time for more effective and meaningful operations that may require human involvement. Prowly assists customers with storytelling, locating and organizing the proper media connections in a PR CRM, making visually appealing press releases, managing email pitches, maintaining journalist-friendly newsrooms, monitoring media, and more. Almost 7,000 individuals from over 70 countries have previously utilized this low-cost PR tool.

Prowly began with a concept for an unconventional method of organizing public relations efforts. Yet, clients are happy with their capacity to convert that idea into reality daily.

It started off as coworkers and friends. But, the platform now has a team of 50+ great people who have joined to inspire public relations professionals to use their skills and methods in everyday work. Since September 2020, Prowly has joined the world-renowned internet marketing platform Semrush.

What are some Alternatives to Semrush?

Moz

Moz is regarded as excellent search engine optimization (SEO) software. It makes SEO easier for everyone by providing tools, instruction, and a community. It also assists Marketers, Advertisers, and businesses in driving people to their websites and attracting them to their products and sales.

Ahrefs

It is a software firm that creates online SEO tools and free instructional courses for marketers. This was a lean international start-up based in Singapore, creating meaningful and user-friendly products for SEO and digital marketing. Moz acts quickly to provide its clients with what they want and to keep ahead of the competition.

Dmitry Gerasimenko, the founder and CEO of Ahrefs, constructed his first document search engine when he was just 15 years old. His interest in search engines remained strong, and he resumed work on the document and file search engines in 2007. Consequently, in 2010, the backlinks index was created, which acted as the data source for Ahrefs' initial version of Site Explorer.

SpyFu

It was established in April 2005. This online platform offers keywords purchased by websites through Google AdWords and keywords utilized in search engine results. The company also offers keyword cost per click and search traffic information, which it uses to calculate how much money websites spend on advertising.

SpyFu's previous advertising expenses can help marketers anticipate how much a future advertising campaign would cost. The fundamental value proposition is to "spy" on competitors' keywords and then improve SEM and SEO methods based on them. During the 2008 presidential race, the Washington Post used SpyFu data to uncover various phrases on which politicians advertised. SpyFu can also assist users in locating new or niche markets.

Search Engine Journal

In an algorithm-driven world, this platform provides timely, relevant information to help SEO professionals, marketers, and entrepreneurs optimize and expand their businesses and professions.

This has evolved from a personal blog in 2003 to over 1.5M+ monthly visitors as the leading site for providing SEO news and algorithm best practices. It wants to educate and empower the readers to be confident in their jobs, campaign planning, and career progress. Alpha Brand Media owns SEJ, run by an outstanding worldwide staff.

Search Engine Land

It covers all aspects of digital marketing and advertising technology. It provides daily updates on search engine marketing. It covers updates from various categories, from daily news that search marketers utilize to reach customers online to industry trends, feature announcements, and product revisions.

Danny Sullivan, a search industry professional, founded this site, which was published by Third Door Media, a parent company. Chris Elwell is the CEO and co-founder of Third Door Media, which produces Digital Marketing Depot and acts as a research hub for marketing professionals.

Who contributes to Semrush's Core Management Team?

Oleg Shchegolev (Co-founder/CEO)

Oleg founded Semrush with Dmitry Melnikov in 2008 and has served as Chief Executive Officer, President, and a member of its board of directors since October 2012. Oleg began his IT engineering career by creating SEOquake, which was published in 2006.

Dmitry Melnikov (Co-founder)

Dmitry and Oleg are the co-founders of Semrush. Dmitry has been the Chief Operating Officer and a board of directors member since October 2012.

Eugene Levin (President)

Eugene has been the Chief Strategy and Corporate Development Officer since March 2016. Prior to joining Semrush, he worked as Target Global's Investment Director from March 2016 to 2017 and as a Partner from November 2014 to March 2016. From September 2013 until November 2014, he was the Co-Founder and Head of Marketing of AggroStudios.

Tatiana Starikova (Chief HR Officer)

Since July 2021, Tatiana Starikova has served as the interim Chief Human Resources Officer. Tatiana formerly worked at Semrush as Senior Vice President of Global Human Resources, beginning in November 2017. Before that, Tatiana worked as a Global HR Director at many international Tech and Digital Businesses, such as RealWeb and AdHands, particularly from 2014 to 2017.

Evgeny Fetisov (Chief Financial Officer)

Since July 2019, Evgeny has served as Chief Financial Officer. Evgeny previously served as Luxoft's Chief Financial Officer from May 2017 to May 2019. From February 2013 to March 2017, he was the Chief Financial Officer of the Moscow Exchange. He formerly served on the B2B-Center and the RTS Stock Exchange boards as a Managing Director and Partner at Da Vinci Capital. Evgeny is also a member of the CNBC Global CFO Council.

Andrew Warden (Chief Marketing Officer)

Since 2021, Andrew has served as Semrush's Chief Marketing Officer, leading a team of over 150 worldwide marketing and communications specialists. Andrew has experience establishing and optimizing global marketing departments from the bottom up. He has lived and worked in over 20 countries, primarily in digital marketing and digital transformation. Before joining Semrush, he held the CMO position. He oversaw worldwide marketing departments at UnitedLex, SoftServe, Cisco (NASDAQ: CSCO), GfK, and other companies.

Vitalii Obishchenko (Chief Operating Officer)

Vitalii has been Chief Product Officer since May 2015. Vitalii is responsible for the overarching vision and strategy for the whole Semrush product portfolio in this job. Previously, he was a Product Owner from July 2013 to May 2015. Later, from September 2008 to June 2013, he served as a developer. Before joining Semrush, Vitalii worked as a SEOQuake developer alongside Oleg.

Where does Semrush data originate from?

Semrush employs machine-learning algorithms and reputable data suppliers to display data in its databases. There are several techniques for acquiring various sorts of information, but the quality and stability of the databases stay consistent. The platform only uses the most recent data sources to deliver the most dependable answer and always filters out the data using its unique techniques.

What distinguishes Semrush Traffic Analytics from Google Analytics?

The primary distinction is that Google Analytics is an internal tool for analyzing individual websites. Semrush, on the other hand, is an external service for researching another organization's website. Because individuals cannot access the internal statistics of another site, the tool is dedicated to providing extracted data, which is quite accurate when compared to Google Analytics.

Semrush Traffic Analytics aims to do market research and competitive analysis. Since individuals will never be able to peer into the Google Analytics of their top rivals, partners, media outlets, or prospects, the tools like Semrush help them gain insights into similar data. This overall helps them establish strategies accordingly.

The Bottom Line

Semrush is a prominent SaaS platform for online visibility management that helps organizations all over the world. It is a paid tool. However, paying for this tool is worth it as it helps with search engine optimization, pay-per-click, content, social media and competitive research campaigns, as well as getting quantifiable results from online marketing.

In today's competitive market, Semrush is a must-have solution for organizations that are serious about their online marketing. Semrush offers businesses information and tools for creating, administering, and monitoring projects across several marketing channels.