Top 10 Best SEO Tools

Search Engine Optimization (SEO) is the process of optimizing online content so that the search engine shows up as a top result for any keyword search. It improves the quality of website traffic form the search engine. According to the Search Engine Land (a portal that provides news on SEO and SEM), SEO industry is valued at $65 billion.

If you are running a blog, website or channel, we must optimize online content for better results. For optimization, many SEO tools are available. In this section, we have listed the top 10 best SEO tools that help in keyword research, competitor research, rank tracking, and link building.

1: SEMrush

Used for: Keywords + Competitive Research

Pricing: Freemium

SEMrush is a best tool for SEO. It made a name of itself for many years. The tool took competitive research to a different level. It provides more than 20 ways to research the competition. Robbie Richards calls it stealth tactics. You find their Backlinks, their keywords, and their content best. It is very good for paid traffic and PPC.

Key Features

• Run a technical SEO audit.
• Track our daily ranking.
• Analyzes any competitor's SEO strategy.
• Analyze any domain's backlink profile.
• Research millions of keyword ideas.
• Gathering SEO ideas for gaining organic traffic.

2: Ahrefs

Used for: Research and Analysis

Pricing: Premium

Many bloggers, online marketers and small business owners use Ahrefs to improve their site search ranking. It has a Content Explorer, which searches for the most popular content of any keyword.

It gives us the search volume (global or country) of the keyword, SERP overview and status history, related keyword view and difficulty level. Ahrefs prices start at 99$ per month with yearly options but here is also a free account with limitations. It is free of cost for 30 days.

Key Features

• Keyword research for search engines.
• Get total search traffic estimation.
• See backlink growth or decline over time.
• See 'clicks' data.
• See top subfolders according to the traffic.
• Check keyword click distributions.

3: Serpstat

Used for: Content Marketing, SEO and PPC

Pricing: Paid

It is an all-in-one digital development tool to optimize the SEO, PPC and content marketing campaigns of any website. Serpstat has four plans listed A to D, with prices starting at $ 19/month through $299/month.

Key Features

• It collects the Keywords for SEO and PPC
• Set the value of a keyword
• Find keyword and search suggestions to expand the semantic core.
• Get long-tail keywords
• International data search
• Check the relevance of your webpage.
• Analyze Keyword Trends
• Know which pages are appearing in the search results for keywords.

4: Advanced Web Ranking

Used for: Competitive research & Rank tracking

Pricing: Paid, Free Trial

Advanced Web Ranking is an extensive tradition on the market. It accommodated its accuracy and large amounts of keywords since 2002 and is used by small businesses, content writers and freelancers. Its prices start at $49 per month, and a 10% discount applies for annual subscriptions.

5: Seobility

Used for: SEO Audit

Pricing: Free and paid also

Seobility is also a great SEO tool. It shows the good or bad of the website's overall SEO optimization. It has 30 days free version but the premium plans start at $ 40 per month. Extended functionality allows comprehensive SEO analysis, including Backlinks and keywords. Sign up for a free SEO basic plan and see the great features of it. It provides the below tools:

1. SEO Checker: It tests your website and gives you tips for better search engine optimization.
2. Keyword Checker: It shows your page is optimized for your target keyword(s).
3. SEO Compare: It is used to compare two pages.
4. Ranking Checker: It checks your page ranking for any keyword.

Key Features

• All the featuresare for premium members.
• A weekly update of the backlink profile.
• It has a list of all backlinks, new and lost Backlinks too.
• Link building tools to increase backlinks.

6: Morningscore

Used for: SEO audit, Rank Tracking, Backlinks and keyword research

Pricing: Paid, Free Trial

Morningscore is also a good SEO tool. Apart from all the standard features, it brings new functionality than other SEO tools. The platform uses simplification combined with smart SEO suggestions/guidance to prioritize the tasks most important to your client's SEO. You'll have a new workflow experience, which, combined with the user-friendly interface, saves your ton of time. The platform focuses on SEO and connecting.

Key Features

• SEO for businesses: You get a quick estimate of business/customer.
• Full Backlinks Profile: The partnership with Ahrefs brings us the best backlink data.
• SEO Audit: It gives you the most important metrics without extra bloat.

7: Long Tail Pro

Used for: keyword research

Pricing: Completely Paid

LTP is also a popular keyword research tool. It makes it 10x faster and 10x easier and currently went by an ownership change. The new team is hungry for success. They see potential in the Long Tail Pro and make it bigger.

It allows the user to generate thousands of "Long Tail" keywords in a matter of minutes based on a single root keyword or more root keywords at the same time.

Key Features

• Eight hundred keyword generation per 24 hours.
• Eight hundred keyword Competitiveness calculations per 24 hours.
• 800 SERP lookups per 24 hours.
• Keyword results include Search volume also (from Google Data).
• Keyword competitiveness calculated by Long Tail Profor each keyword searched.

8: Mangools /KWFinder

Used for: SEO

Pricing: Free Trial / Payment

Mangools tool sees our competitor's keywords and Backlinks. It analyzes SERPs, tracks Rank, and gets in-depth SEO information of our competitors. Mangools is used for rank tracking, backlink analysis, website analysis and SERP Analysis.

Key Features

• More granular locations.
• New metrics.
• More accurate Keyword SEO Difficulty.
• Search volumes for months.
• Improved filtering options.
• New user interface.

9: Ubersuggest

Used for: SEO

Pricing: Free Trial / Payment

Ubersuggest allows us to gain insight into strategies that work for others to improve them and gain an edge. We get suggestions from our free keyword tool, headwords to long-tail phrases. We can see volume, competition, and seasonal trends for every keyword.

Key Features

• More keyword data
• More backlinks data
• It has better traffic estimation.

10: SEOquake

Used for: Competitive research

Pricing: Free

SEOquake is a browser extension. It is used for keyword research and SEO options. It is useful when we are researching the competitors or looking for any link opportunities. It is free for use.

SEOquake provides parameters about the listings on the search engine results page.

Key Features

• It conducts on-page SEO audit
• It examines internal and external links.
• Compare the domains and URLs in real-time.
• Exportall data into a single file

We use the below SEO tools.

Seed Keywords

Used for: keyword research

Pricing: Free

Seed keywords are an engine for searching of valuable keywords. In this tool, we have to create a scenario.

For example: If you were looking for shoes, what would you look for?

We take the unique URL which we provided and share it with as many persons as possible. We got so many people to answer your questions. It is 100% free for use.

Seed keywords is combined with modifiers to create long-tail keywords.

SEOptimer

Used for: SEO audit

Pricing: Free

It shows the on-page metrics, such as keyword usage and user experience. (For example, speed and mobile responsiveness). It will show the off-page metrics, such as our backlinks profile and the domain authority. SEOptimer will grade the website and also give proper recommendations.

SEOptimer provides many free SEO tools such as Backlink Checker and Meta Tags.

Authority Labs

Used for: Rank tracking

Pricing: Paid

It is a rank tracking tool. It tracks results by country, city, and PIN code. The tool gives us the keywords, rank position and also the search volume. It also lets you track the search rankings of your competitors. Some great features are mobile rank tracking, weekly or monthly reports. The plans start at $99 per month with a 30-day free trial.

Key Features

• Tracking local Rank.
• Tracking mobile Rank.
• Featured Snippet Tracking.
• Competitor Monitoring.