Top 10 Best SEO ToolsSearch Engine Optimization (SEO) is the process of optimizing online content so that the search engine shows up as a top result for any keyword search. It improves the quality of website traffic form the search engine. According to the Search Engine Land (a portal that provides news on SEO and SEM), SEO industry is valued at $65 billion. If you are running a blog, website or channel, we must optimize online content for better results. For optimization, many SEO tools are available. In this section, we have listed the top 10 best SEO tools that help in keyword research, competitor research, rank tracking, and link building. ![]() 1: SEMrushUsed for: Keywords + Competitive Research Pricing: Freemium SEMrush is a best tool for SEO. It made a name of itself for many years. The tool took competitive research to a different level. It provides more than 20 ways to research the competition. Robbie Richards calls it stealth tactics. You find their Backlinks, their keywords, and their content best. It is very good for paid traffic and PPC. Key Features
![]() 2: AhrefsUsed for: Research and Analysis Pricing: Premium Many bloggers, online marketers and small business owners use Ahrefs to improve their site search ranking. It has a Content Explorer, which searches for the most popular content of any keyword. It gives us the search volume (global or country) of the keyword, SERP overview and status history, related keyword view and difficulty level. Ahrefs prices start at 99$ per month with yearly options but here is also a free account with limitations. It is free of cost for 30 days. Key Features
![]() 3: SerpstatUsed for: Content Marketing, SEO and PPC Pricing: Paid It is an all-in-one digital development tool to optimize the SEO, PPC and content marketing campaigns of any website. Serpstat has four plans listed A to D, with prices starting at $ 19/month through $299/month. Key Features
![]() 4: Advanced Web RankingUsed for: Competitive research & Rank tracking Pricing: Paid, Free Trial Advanced Web Ranking is an extensive tradition on the market. It accommodated its accuracy and large amounts of keywords since 2002 and is used by small businesses, content writers and freelancers. Its prices start at $49 per month, and a 10% discount applies for annual subscriptions. ![]() 5: SeobilityUsed for: SEO Audit Pricing: Free and paid also Seobility is also a great SEO tool. It shows the good or bad of the website's overall SEO optimization. It has 30 days free version but the premium plans start at $ 40 per month. Extended functionality allows comprehensive SEO analysis, including Backlinks and keywords. Sign up for a free SEO basic plan and see the great features of it. It provides the below tools:
Key Features
![]() 6: MorningscoreUsed for: SEO audit, Rank Tracking, Backlinks and keyword research Pricing: Paid, Free Trial Morningscore is also a good SEO tool. Apart from all the standard features, it brings new functionality than other SEO tools. The platform uses simplification combined with smart SEO suggestions/guidance to prioritize the tasks most important to your client's SEO. You'll have a new workflow experience, which, combined with the user-friendly interface, saves your ton of time. The platform focuses on SEO and connecting. Key Features
![]() 7: Long Tail ProUsed for: keyword research Pricing: Completely Paid LTP is also a popular keyword research tool. It makes it 10x faster and 10x easier and currently went by an ownership change. The new team is hungry for success. They see potential in the Long Tail Pro and make it bigger. It allows the user to generate thousands of "Long Tail" keywords in a matter of minutes based on a single root keyword or more root keywords at the same time. Key Features
![]() 8: Mangools /KWFinderUsed for: SEO Pricing: Free Trial / Payment Mangools tool sees our competitor's keywords and Backlinks. It analyzes SERPs, tracks Rank, and gets in-depth SEO information of our competitors. Mangools is used for rank tracking, backlink analysis, website analysis and SERP Analysis. Key Features
![]() 9: UbersuggestUsed for: SEO Pricing: Free Trial / Payment Ubersuggest allows us to gain insight into strategies that work for others to improve them and gain an edge. We get suggestions from our free keyword tool, headwords to long-tail phrases. We can see volume, competition, and seasonal trends for every keyword. Key Features
![]() 10: SEOquakeUsed for: Competitive research Pricing: Free SEOquake is a browser extension. It is used for keyword research and SEO options. It is useful when we are researching the competitors or looking for any link opportunities. It is free for use. SEOquake provides parameters about the listings on the search engine results page. Key Features
![]() We use the below SEO tools. Seed KeywordsUsed for: keyword research Pricing: Free Seed keywords are an engine for searching of valuable keywords. In this tool, we have to create a scenario. For example: If you were looking for shoes, what would you look for? We take the unique URL which we provided and share it with as many persons as possible. We got so many people to answer your questions. It is 100% free for use. Seed keywords is combined with modifiers to create long-tail keywords. ![]() SEOptimerUsed for: SEO audit Pricing: Free It shows the on-page metrics, such as keyword usage and user experience. (For example, speed and mobile responsiveness). It will show the off-page metrics, such as our backlinks profile and the domain authority. SEOptimer will grade the website and also give proper recommendations. SEOptimer provides many free SEO tools such as Backlink Checker and Meta Tags. ![]() Authority LabsUsed for: Rank tracking Pricing: Paid It is a rank tracking tool. It tracks results by country, city, and PIN code. The tool gives us the keywords, rank position and also the search volume. It also lets you track the search rankings of your competitors. Some great features are mobile rank tracking, weekly or monthly reports. The plans start at $99 per month with a 30-day free trial. Key Features
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