Semrush is an exceptionally strong SEO tool that, when utilized correctly, may significantly influence a user's website's visibility in web search results (and, by implication, the company's income).
However, there's no doubt that Semrush is pricey compared to many of the other SEO-based applications often used by businesses, and investing in it might be intimidating, especially if it is a start-up company with a limited budget. So, regardless of whether an individual or a company uses Semrush as an SEO solution, it is important to choose the right plan for the project's requirements.
What do Semrush toolkits offer?
Semrush toolkits are a collection of various reports and crucial tools that users may configure to better manage and understand their SEO campaign. While users may only require some of the tools, they can tailor the toolbox to their specific needs.
When begin using Semrush, users may need guidance on the required tools based on their specific needs. Users must consider the plan objectives and goals while choosing the best tools from the Semrush toolkits. They may also take help from SEO professionals or analysts.
Fortunately, Semrush provides toolkits for all functions required for SEO and digital marketing, but users must choose appropriate tools for their specific purposes. Also, they must feel free to employ the maximum number of tools possible. The most important stage is to select appropriate tools that will assist in tracking the campaign's progress. Semrush Position Tracking is a helpful tool to track the rank of certain keywords on SERPs (Search Engine Result Pages).
What are the different plans offered by Semrush?
Semrush mainly offers four different plans, such as:
When paid yearly, each plan can help save a decent amount of money, usually up to 17%. Most services are available for free trials and testing before subscribing; however, the standard trial period is only seven days long. Let's look at these pricing options and see who each plan is designed for:
Semrush's entry-level plan is the 'Pro' plan. The important thing to remember about Semrush Pro and all other Semrush plans under consideration is that different restrictions apply to the number of data accessed and reports that can be generated. The more expensive the plan, the less restrictive the features provided. Semrush Pro provides the following main functionalities to users:
Semrush Pro is often recommended for individuals and businesses that are just getting started with their SEO strategy.
The next plan is the 'Guru' plan, which costs around $229.95 monthly. All the features of the Pro plan are included in a Semrush Guru. The primary distinction between this and the 'Pro' plan is the availability of a 'Content Marketing Platform'. This tool aims to help users to craft a content strategy.
Users can utilize the Semrush Guru for the following purposes:
While the 'Pro' plan allows users to generate keyword ideas primarily through keyword research, the 'Guru' plan offers far more options and allows users to manage the content creation process better. Semrush Guru plan is generally recommended for those who are in their growing phase, be it small businesses or large firms.
Depending on the firm's size, users can select 'Semrush Guru' to manage SEO work only for a few clients. But, suppose a user has a large client base or needs to manage SEO for many websites. In such a case, users would be better served with a Semrush Business plan, which allows them to work on up to 40 projects simultaneously. However, this comes at a hefty monthly fee of $449.95, but it is still a reasonable investment.
There are a couple more major bits of functionality to look out for in terms of aspects that are missing from the other two paid tiers mentioned thus far. They include:
Other than that, a particularly important difference between the 'Business' plan and the 'Pro' and 'Guru' plans is that the restrictions on almost everything are much more unrestricted with the Business plan.
This plan, as previously indicated, allows users to manage 40 projects at once, but it also allows users to track up to 5,000 keywords and run 10,000 searches daily. In addition, the amount of pages a user may crawl every month goes up to one million.
Semrush Custom Plans
If users have the proper business and money, they may construct a more personalized plan using the well-known 'Custom Plan' option. This will entail a conversation with Semrush about what features you want, how many users you want to add, and so on, and a pricing negotiation (which will be substantial).
In addition, users will also receive exceptional support, account management, training, customized reports, and access to BETA developments if they choose this custom plan option.
This bundle is geared more toward enterprise-level customers than individual users, who have a substantial budget to pay for a customized version of Semrush. But they'll also get a lot more value out of it.
What add-ons are available in Semrush?
In addition to the functions listed above, Semrush also offers additional functionality that can be taken by users through paid 'add-ons'. There are mainly four of them to think about:
It gives metrics that allow customers to examine how their competitors perform regarding SEO. The add-on costs $200 per month per user and includes the following features:
As the name implies, these tools are best used to determine trends and a website's relative standing in a marketplace rather than being considered as means to gain access to SEO data.
There are mainly two local SEO add-ons available under this category: 'Basic Location' for about $20 per month and 'Premium Location' for about $40. Users can perform the following functions with both:
Furthermore, the premium edition offers users access to a 'local heatmap' - a means to examine how their consumers can discover their business vs other local businesses on Google Maps ? and a feature that allows users to reply to Google reviews straight from the Semrush interface.
The Semrush Agency Growth Kit
If users are running or managing an agency and want to 'white label' all of their SEO data, they may do so by using Semrush's 'Agency Growth Kit'. This enables users to create PDF reports without any Semrush branding and heavily tweak them to adhere to their brand or clients' guidelines properly.
Users may also add their organization to a directory of Semrush-accredited agencies and have access to a client management tool, which allows them to create a list of their SEO clients and assign tasks and reports to each. However, this add-on costs an extra $150 monthly, regardless of plan.
This add-on employs artificial intelligence ('AI') to assist users in creating and optimizing content depending on various phases of the customer journey. The ImpactHero add-on normally costs $200 monthly, with customized pricing based on the total number of campaigns deployed. ImpactHero can help with the following aspects:
What is the function of the Semrush App Center?
In addition to purchasing one of the major Semrush add-ons, users may add functionality to their Semrush account by investing in a third-party app/integration from the Semrush app centre.
There are presently 21 third-party applications available, with prices ranging from $15 to $169 per user per month with an emphasis on analytics and statistics. Users may buy apps that allow them to analyze or investigate e-commerce keywords, mobile app performance, and competition advertising methods.
A handful of the applications also include marketing/design functionality: for example, users can buy an app that creates social media banners. Likewise, form-building software is also available.
The Semrush app centre also contains several handy applications that Amazon merchants may utilize to enhance their product listings and advertisements. Ultimately, a user can use the app centre to sign up for the most important Semrush services from third-party vendors.
What is the function of Semrush User Management?
User management is an important part of Semrush's paid plans that any user should be aware of. Unlike many rival SEO solutions, Semrush plans allow access to only one user per account.
Compared to its primary rivals, we can say that Semrush's feature set is ? in general ? more private, so if you just intend to have one user in your organization to focus on SEO, each of the plans listed above offers excellent value.
However, suppose there is a need for allowing many individuals to use the account simultaneously to manage different aspects of SEO. In that case, the paid plans of Semrush will not be sufficient. Instead, users will have to opt for the Additional Users add-on plan, which will cost even more for each additional user added.
Similar SEO vendors, such as Ahrefs and Moz, provide additional users access in their higher price plans or charge comparatively fewer amounts to add additional users than Semrush.
If you wish to add more users to Semrush paid plan, you must pay an extra ? and not insignificant ? charge. The following are the fees:
Which is the most popular Semrush Plan?
The 'Guru' plan, which users can test for free for around 7 days, is certainly the sweet spot in the Semrush plan selection for any user.
It provides a comprehensive set of SEO functions and a substantial project limit of 15 sites, allowing a user to manage SEO for many domains simultaneously or compare their own site to a wide variety of rival sites.
Furthermore, the content planning tools included in the Guru plan are highly beneficial for developing the type of content that truly draws organic traffic (as are the tools for managing the entire content development process).
Why are Semrush plans so expensive?
Semrush tool set seems expensive as users often use Semrush either to do keyword research or to do competition analysis. However, there are many more essential features that come with the paid plans. When users check out all the tools Semrush provides, they find that Semrush is relatively cheap. In fact, it may seem like a low-cost tool. So, before choosing any of the paid plans, it is advised to go through all the tools and features provided by Semrush. The best thing to do to test all the features is to opt for trial access for any paid plans between Pro and Guru. This will give you 7 days of free access to test all the features and make a better decision to choose a plan suitable for your specific needs.
The Bottom Line
Overall, Semrush is a feature-rich SEO tool that offers a 'bang for the buck' deal, particularly if a user just requires one person to access the account. This may not be of excellent value if the user needs multiple individuals to access the account and manage the strategies accordingly. This is because Semrush charges extra money for adding more users to an account. At the same time, the fees for adding more users are also very high compared to its rival platforms.
The add-ons are beneficial, but they significantly raise the overall price. Although the 'Trends' add-on provides a lot of extremely useful information, it can make things much more expensive. Users might wind up paying more for this add-on than they do for their standard Semrush service. However, suppose frequent research of the rivals' SEO operations is required. In that case, it can offer significant value to the proceedings. Thus, it completely depends on the requirements of the users as to which Semrush plan would be most suitable.