Design and Layout of a Website
The design and layout of a website may be appealing but if it is not SEO-friendly, it cannot achieve higher rankings in search engine result pages. The search engines cannot interpret the content just like us and the visitors; a webpage may not look the same to a search engine as it looks to you. So, keep the following guidelines in mind before you start thinking about the design and layout of a website.
1) Keyword Placement
You should use the targeted keywords and phrases at the right places throughout the site, i.e. body text, headlines, headers, meta description, links, etc. Proper keyword placement is important for every page but it is more important on the home page as it is a gateway and introduction to the rest of the pages of your site. Also, use proper words for links; instead of using "see more", "read more" or "click here" use the words that describe the link itself.
The navigation must be user-friendly so that users can easily find the desired information in less time, i.e. moving from one step to another step should be simple and quick.
Some of the useful practices to optimize your site are;
3) URL's and Filenames
URL should be SEO optimized so that search engine can easily indentify it. There are a number of ways to optimize a URL such as;
And to optimize the filenames you can add relevant keyword in the filenames of uploaded items, e.g. media, html, documents, etc. Also, you should use hyphen (-) instead of underscores, spaces or plus sign to separate words in the URL.
Website images are an important aspect of SEO and should be optimized for faster loading and search engine visibility. Some of the practices to optimize images are;
Visitors come to your site to complete some task or to find specific information, so avoid unnecessary design elements that could make it harder for the visitors to accomplish a task or find the information. Some instructions to enhance simplicity in a website are;