Semrush Guide

More than just a tool, Semrush is a powerful resource. A complete set of information, resources, and solutions are provided to assist you in overcoming any marketing difficulty.

In such a case, where do you start? Here, with the Semrush quick start guide.

Let's start by discussing your goals.

The procedure should resemble the following, regardless of the size or shape of your goals:

1. Measure
2. Report
3. Improve
4. Report again.

Through Semrush, you may assess your present online visibility, enhance your online presence, and then report the outcomes of your efforts via automated PDFs and emails.

Semrush is a resource for learning in addition to a collection of tools for achieving your objectives.

Through tools like our blog and Semrush Academy, you can learn about the fundamentals of digital marketing, insider insights, and best practices.

Using Semrush to assess, enhance, and report on your objectives, let's demonstrate.

Step 1: Assess Your Present Situation

Knowing where your internet presence is right now is the first step. Once you decide what to do next, you may let Semrush's statistics and advice guide you.

You can determine your position regarding keywords, content, technical SEO health, and backlinks.

After that, you can choose where to begin gathering data and developing a strategy depending on what you want to accomplish with your site.

You might start by establishing a Project to understand where you are. You may set up 11 special tools in a Semrush Project to watch and monitor your website, social media, and content.

For more information on how to set up your first Project, check out Managing a Project from Semrush Knowledge Base.

How Do I track my Current Visibility for SEO keywords?

Answer: Position Tracking is the best way to track your SEO keywords. The first thing you need to do is find everything your site already ranks for. The best way to do this is to go to the Google Search Console account, go to Performance, Search Results-Queries, and export the list of keywords that your site had impressions for. Then, you can import those keywords into Position Tracking in your configuration steps and view your current visibility for those you already have.

Using this SEO tool, you may Assess the following:

• At this time, the target keywords are shown.
• CPC and search volume for the keywords
• Visibility of your main rivals for similar keywords
• Which pages on your site are now in the top rankings
• Opportunities for featured snippets
• Cannibalization as a key phrase
• Keyword purpose
• Growth of SEO through time
• Share of voice (With a Business membership)
• Position Tracking can monitor your keywords in several cities within the same campaign and has many valuable options, so be sure to experiment with it.
• Use the Organic Research- Positions report to determine a site's top keyword ranks without access to the Google Search Console.

How Can I Assess the Technical SEO Health of My Website?

Answer: Site Audit

Another major part of your Project is the Site Audit tool. Choose how much of your site to crawl in the configuration stages, and we'll provide a comprehensive site audit, looking for over 140 common faults. At the conclusion, you will receive a Site Health score.

This rating informs you of any necessary adjustments to your site's code and structure for SEO.

A task list detailing how to resolve each technical issue is included with the audit. As soon as you find the "About this issue" and "How to fix it" explanations next to your list of site issues, you can discuss the next steps with your team and get to work.

Additional Resources for Today's Online Visibility Measuring

1. Examine the effectiveness of your website's content and the date of its most recent change using Content Audit.
2. Examine the on-page SEO of your present content with an On-Page SEO Checker.
3. The Social Media Tracker lets you assess the activity level, audience size, and growth on social media for both you and your rivals.
4. Utilize Brand Monitoring to keep track of your brand's daily internet mentions.
5. With Backlink Analytics, you can view every backlink to your website and compare your profile to that of competitors.

Step 2: Compose your Initial Report

If you want to get respect, generate money, and maintain your job, you must report on your digital marketing work.

Monthly progress reports on SEO are typical, but you can also report every week. You could email weekly updates on your progress and monthly customer updates.

This initial report could be the most significant of all the progress reports you'll submit. Why?

Your initial report lays the groundwork and explains what needs to be changed.

If you can demonstrate to someone all of the issues with their website and how far behind the competition they are, you should have their attention.

Then, you may decide on a set of KPIs that you'll pursue during the ensuing weeks.

With My Reports, the drag-and-drop PDF generator, and several ready-to-use templates, Semrush makes it quite simple.

When creating your report, you may use the drag-and-drop widgets to immediately import data from Semrush technologies like Position Tracking, Site Audit, etc.

Data from Project tools should be included in your reports since they will track your progress as your campaigns are being executed. The report's widgets will automatically refresh with the most recent information for the week or month.

If you buy the Agency Growth Kit, you may brand or white-label your reports and add your screenshots and photos to the report.

Creating a report today will aid your ability to create goals to enhance what is measurably successful. Once your perfect report has all the components, you may store it as a template for later usage.

Step 3: Plan Your Goals

You may start creating goals to enhance those indicators now that you have measured and reported where you now stand. Ultimately, your marketing goals should always correspond with the goals of your business.

For example, if you use SEO to increase exposure, that visibility should immediately affect the website's sales. Therefore, make sure your objectives line up with the critical components of the website you're improving.

What you track as KPIs will depend on the incremental progress, you can make toward your final goals because excellent SEO takes time to produce results (often up to 6 to 12 months).

Here are some possible KPIs you may choose to implement after performing the preceding steps:

My website is sluggish and offers a poor user experience. The current Site Health score is 60%. By correcting all of the severe issues with site performance and page speed identified during the audit, I aim to raise that score from 60% to 90%.

Although the Position Tracking campaign indicates that I have 13 possibilities for highlighted snippets, my site currently has no featured snippets. To increase the exposure and traffic to the site, I'll secure at least five featured snippets with premium content.

Position Tracking shows that my website has 25 keywords in the top 20 but not the top 10. To rise in the top 10, I'll increase the rankings of at least five essential keywords for my business.

Semrush reports that my five closest competitors have at least 50 referring domains. However, I only have backlinks from 15 referring domains. I want to get 40 new referring domains to link to me.

Step 4: Enhance your Online Visibility and Brand

It will be time to start pursuing your goals once you have created a Semrush Project and written your first report.

So what can we do to support you while you develop your campaigns? A lot.

Instead of diving further into each possible method in this blog post, we've compiled the most well-liked Semrush checklists into a single packet you can download for free.