Semrush Position Tracking
Keeping up with the constantly evolving search engine algorithms and remaining one step ahead of your competition can be challenging in today's competitive digital environment. This is where Semrush Position Tracking, a potent tool that enables you to keep tabs on the keyword ranks for your website, watch the performance of your rivals, and obtain knowledge about your online exposure, comes in. You may discover the keys to dominating search results and attaining online success with Semrush Position Tracking because it provides regular updates of SERP ranking for certain keywords. This further helps create or make strategies accordingly. So, buckle up and prepare for an in-depth exploration into the realm of Semrush and its ultimate useful tool, which is Position Tracking.
Overview of Semrush
For doing keyword research, competitor analysis, and Google Ad optimization, Semrush is the most commonly used SEO tool.
To assist digital marketers in optimizing their websites for more organic search traffic, there is an all-in-one marketing reporting tool available in Semrush. Additionally, you may compare your performance to that of your rivals and use this information to better inform your choice of keywords for Google AdWords ads and organic search. Ultimately, Semrush is a tool that helps boost web presence or visibility and suggests opportunities for users to increase their rank on major search engines.
Position Tracking: What is it?
It's a typical tool or component of Semrush. You may monitor a website's daily ranks for a specific set of target keywords with position tracking, also known as rank tracking or SERP tracking. Any precise geographic region and any device type (mobile phone, tablet, or desktop) can be selected for your targeting. The tool has a tonne of features that make it simple for marketers to locate exactly what they're searching for in terms of the SEO or PPC performance of their website, such as labelling, sorting, filtering, and exporting data.
Some of the notable key operations of Semrush's Position Tracking tool are as follows:
What makes Position Tracking useful?
Regardless of your area of expertise in SEO, you may produce content, create links, do technical audits, or specialize in on-page SEO. However, it's essential that you also monitor or track the effect of your efforts on the website's rankings as well. This is especially important if your website serves a local audience because Google's rankings might vary significantly based on the user's geographic region or location.
Additionally, you may probably notice a lot of potential traffic coming from mobile users as the field of mobile search continues to expand. Position Tracking is a need if you want to see how your website performs in mobile, web and local results.
Position Tracking allows you to track changes in rankings as your campaign progresses and see which sites receive the most traffic from your target keywords. From a single location, you'll also be able to track the ranks of your rivals and discover your weakest sites that require work.
Position tracking typically provides all of the distinct SERP Features that may be discovered on the SERPs for your keywords, assisting you in keeping up with SERP Features in your field. It also provides a report that outlines the chances for your website to compete for featured snippets.
You will find it simple to prioritize your work as you strive to meet your objectives in a timely manner thanks to the daily updates and weekly email reports. If you provide client service; Semrush makes it simple to create clean PDFs and data exports so you can update your clients on your progress immediately.
Since the creation date of your campaign, Position Tracking has been gathering historical data. For 60 days, it tracks daily outcomes in Position Tracking. It typically uses weekly points, which are by default on Wednesdays, to present information after 60 days. For 140 weeks, the tool continues to keep track of this weekly data.
Another advantage of conducting a Position Tracking campaign is that historical data for any new rivals can be viewed going all the way back to the day your project was first formed.
Let's imagine, for illustration purposes, that on November 1, 2020, you established a campaign without including any early opponents. Then you include two of our rivals in the campaign on November 1, 2021. Going all the way back to November 1, 2020, we will be able to view weekly data points on how those recently added rivals were performing for the keywords in our project at that time as well.
With the use of this information, you may monitor any trends or modifications to the most significant terms in your industry. Your ability to outperform rivals will increase with the depth of your understanding of the marketplace.
How does it function?
You may examine and keep an eye on how your website is performing in search engine results as compared to those of your rivals with the Position Tracking tool. You may track the progress of your chosen keywords over time by using the daily ranking data it provides for them.
With Semrush's Position Tracking, you may obtain information about the following:
How to use Semrush's Position Tracking Tool?
1. Set up the Tool
You must first configure the program in order to monitor your ranks in search engines. To begin, you must state specific preferences:
2. Get A Rank Summary
After setting everything up, you will be sent to the report's "Overview" tab. A summary of your rank and performance will be displayed in this default view. You will be able to check the following statistics:
3. Evaluation of the Competition
Ranking distribution may be found in the next tab of the position tracking report. Your total performance in this report is contrasted with that of your top rivals. You may analyze the following things here:
4. Group Your Keywords
Grouping your keywords may make it simpler to track results if you monitor and rank for a lot of different keywords. You may evaluate portions of the Position Tracking report using keyword groupings rather than single keywords by selecting the "Tags" tab.
You should think about how your website will benefit from each keyword category when organizing your keywords. Would it be simpler to examine your keywords if you divided them up by product category, campaign, intent, or branding?
Once you've made your choice, you can either enter your tags during position tracking setup or use the drop-down actions next to each term in the ranking table on the overview tab.
5. Determine Pages that are Most Effective
The Position Tracking tool's 'Pages' tab allows you to determine which of your website's pages is performing the best in terms of:
6. Utilize Keyword Tracking Across Devices And Locations
You may keep track of your search visibility across various devices and locales with the 'Devices And locales' report in Semrush Position tracking. With this tab, you may monitor more data, even though Position Tracking only requires you to choose a device and location to track. You may also track:
7. Locate Your Competition
You may access the information from the 'Competitors Discovery' page if you're unsure of who your nearest competitors are or if you want to see who is dominating your targeted searches. This report lists every domain that naturally competes with yours. You may use the following options:
8. Locate the Websites that Compete With Your Keyword
The Position Tracking report's Cannibalization tab allows you to see pages that are targeting the same subject or keyword. These findings will demonstrate:
9. Snippets for the Featured Track
You may keep track of the highlighted snippets for which you appear and the keywords for which you are ranked, and which have featured snippets in the SERPs. In this section, you may find options for:
The amount of your highlighted snippets whose featured URL has moved to a different URL on your site is shown here under "URL Changed". This enables you to comprehend the kind of stuff Google is most likely to include in its snippets.
To sum up, the Semrush Position Tracking tool is a strong and trustworthy option for keeping track of where your website is positioned in search engine results. The tool offers insightful information and aids companies in staying ahead of the competition with its sophisticated capabilities, which include fully adjustable tracking criteria. Semrush Position Tracking may assist you in achieving your objectives and raising your online exposure, regardless of your level of experience with SEO or if you run a small business. Semrush is one of the most popular digital marketing tools available because of its user-friendly design and extensivefeatures. Therefore, give Semrush a chance if you're searching for a top-notch position-tracking application to support your SEO efforts.