Semrush Position Tracking

Keeping up with the constantly evolving search engine algorithms and remaining one step ahead of your competition can be challenging in today's competitive digital environment. This is where Semrush Position Tracking, a potent tool that enables you to keep tabs on the keyword ranks for your website, watch the performance of your rivals, and obtain knowledge about your online exposure, comes in. You may discover the keys to dominating search results and attaining online success with Semrush Position Tracking because it provides regular updates of SERP ranking for certain keywords. This further helps create or make strategies accordingly. So, buckle up and prepare for an in-depth exploration into the realm of Semrush and its ultimate useful tool, which is Position Tracking.

Overview of Semrush

For doing keyword research, competitor analysis, and Google Ad optimization, Semrush is the most commonly used SEO tool.

To assist digital marketers in optimizing their websites for more organic search traffic, there is an all-in-one marketing reporting tool available in Semrush. Additionally, you may compare your performance to that of your rivals and use this information to better inform your choice of keywords for Google AdWords ads and organic search. Ultimately, Semrush is a tool that helps boost web presence or visibility and suggests opportunities for users to increase their rank on major search engines.

Position Tracking: What is it?

It's a typical tool or component of Semrush. You may monitor a website's daily ranks for a specific set of target keywords with position tracking, also known as rank tracking or SERP tracking. Any precise geographic region and any device type (mobile phone, tablet, or desktop) can be selected for your targeting. The tool has a tonne of features that make it simple for marketers to locate exactly what they're searching for in terms of the SEO or PPC performance of their website, such as labelling, sorting, filtering, and exporting data.

Some of the notable key operations of Semrush's Position Tracking tool are as follows:

• Tracking of any term and domain, including those outside of the main Semrush database.
• Track and contrast several devices or places in a single project.
• Search for highlighted snippet chances using the highlighted Snippet report.
• Simple local SEO competitor research and tracking.
• To discuss findings with clients and coworkers, it offers access to straightforward PDF reports.

What makes Position Tracking useful?

Regardless of your area of expertise in SEO, you may produce content, create links, do technical audits, or specialize in on-page SEO. However, it's essential that you also monitor or track the effect of your efforts on the website's rankings as well. This is especially important if your website serves a local audience because Google's rankings might vary significantly based on the user's geographic region or location.

Additionally, you may probably notice a lot of potential traffic coming from mobile users as the field of mobile search continues to expand. Position Tracking is a need if you want to see how your website performs in mobile, web and local results.

Position Tracking allows you to track changes in rankings as your campaign progresses and see which sites receive the most traffic from your target keywords. From a single location, you'll also be able to track the ranks of your rivals and discover your weakest sites that require work.

Position tracking typically provides all of the distinct SERP Features that may be discovered on the SERPs for your keywords, assisting you in keeping up with SERP Features in your field. It also provides a report that outlines the chances for your website to compete for featured snippets.

You will find it simple to prioritize your work as you strive to meet your objectives in a timely manner thanks to the daily updates and weekly email reports. If you provide client service; Semrush makes it simple to create clean PDFs and data exports so you can update your clients on your progress immediately.

Historical Information

Since the creation date of your campaign, Position Tracking has been gathering historical data. For 60 days, it tracks daily outcomes in Position Tracking. It typically uses weekly points, which are by default on Wednesdays, to present information after 60 days. For 140 weeks, the tool continues to keep track of this weekly data.

Another advantage of conducting a Position Tracking campaign is that historical data for any new rivals can be viewed going all the way back to the day your project was first formed.

Let's imagine, for illustration purposes, that on November 1, 2020, you established a campaign without including any early opponents. Then you include two of our rivals in the campaign on November 1, 2021. Going all the way back to November 1, 2020, we will be able to view weekly data points on how those recently added rivals were performing for the keywords in our project at that time as well.

With the use of this information, you may monitor any trends or modifications to the most significant terms in your industry. Your ability to outperform rivals will increase with the depth of your understanding of the marketplace.

How does it function?

You may examine and keep an eye on how your website is performing in search engine results as compared to those of your rivals with the Position Tracking tool. You may track the progress of your chosen keywords over time by using the daily ranking data it provides for them.

With Semrush's Position Tracking, you may obtain information about the following:

• Distribution of Ranks: Compare the ranks of you and your rivals.
• Rankings: Keep track of the search terms for which your website is ranked and look for any changes on a regular basis.
• Landing Pages: Determine which pages on your website are ranked for particular keywords and keep an eye on them.
• Discover your Competitors' Websites: Keep an eye on how your competitors perform in the search engine results.
• Devices and Places: Monitor how your website performs on mobile devices compared to desktop computers or from one area to another.
• Snippets: Discover which keywords provide featured snippet chances and which particular SERP characteristics are displayed.

How to use Semrush's Position Tracking Tool?

1. Set up the Tool

You must first configure the program in order to monitor your ranks in search engines. To begin, you must state specific preferences:

• The location you're aiming for?a particular nation, region, or zip code.
• The website's domain: You have the option of being general and tracking all URLs on your site or you may be selective and follow a single page.
• Which device and search engine, such as Google, Baidu, mobile, or desktop, are you interested in tracking?
• What exact terms do you want to keep an eye on? You have two options for adding them: manually or directly from Google Analytics if you're unsure which keywords to track. Alternately, Semrush's setup-time keyword recommendations are another option.

2. Get A Rank Summary

After setting everything up, you will be sent to the report's "Overview" tab. A summary of your rank and performance will be displayed in this default view. You will be able to check the following statistics:

• Visibility Trend: This presents a graph that illustrates your online visibility% over time compared to your rivals. The visibility statistic keeps track of the ranking pages' typical positions within the domain. The visibility graph, however, may be managed to display the average position or predict traffic volumes over the same time frame.
• Share of Voice: With this option, you can monitor your proportion of voice over time, which is based on the frequency of your appearances in all searches rather than just certain keywords. Along with any verified Google updates, a graphic will display your proportion of voice trends. This is very helpful when evaluating the impact of algorithmic modifications on your website.
  In order to evaluate the effects on your ranking, you can also add your own custom comments to the graph, such as staff changes, project rollouts, and more. More information on algorithm upgrades and how to recover from them may also be found here
• Ranking Overview: A glimpse of your keyword rankings is presented in the most important portion of the overview report, the ranking overview. You may view a chart here that shows the keywords you rank for, where you presently stand in the rankings if your position has changed, how much traffic you are expected to receive, how many people are searching for that term, and what SERP details are displayed.

3. Evaluation of the Competition

Ranking distribution may be found in the next tab of the position tracking report. Your total performance in this report is contrasted with that of your top rivals. You may analyze the following things here:

• Choose Your Competitors: If you wish to manually enter competitors to compare your website against them, you may go ahead with this section. To see data solely from the rivals you choose, enter and select "domains" in the input fields.
• Analyze Visitors: You may examine the variations in expected traffic and organic visibility between you and your competitors using the distribution table. In order to maintain track of who is investing in your competitors' websites, you can also keep an eye on any competitors who are experiencing big gains or losses using this view.
• Check Keyword Gains and Losses: The distribution table also displays a number next to each rival, indicating how many keywords they have ranked for or lost over the course of a certain time period. To view certain keywords, simply click on them. You may then try to target them yourself.

4. Group Your Keywords

Grouping your keywords may make it simpler to track results if you monitor and rank for a lot of different keywords. You may evaluate portions of the Position Tracking report using keyword groupings rather than single keywords by selecting the "Tags" tab.

You should think about how your website will benefit from each keyword category when organizing your keywords. Would it be simpler to examine your keywords if you divided them up by product category, campaign, intent, or branding?

Once you've made your choice, you can either enter your tags during position tracking setup or use the drop-down actions next to each term in the ranking table on the overview tab.

5. Determine Pages that are Most Effective

The Position Tracking tool's 'Pages' tab allows you to determine which of your website's pages is performing the best in terms of:

• The number of keywords for which each page presently holds the top spot.
• An average place for which those keywords typically appear in search results, depending on the average click-through rate for each position and the projected traffic to the website from those keywords.
• Total Volume, which is the total number of searches for all of the keywords that the page ranks for, regardless of your position.
• You can see which of your pages are presently showing up in highlighted snippets by looking at the SERP features.

6. Utilize Keyword Tracking Across Devices And Locations

You may keep track of your search visibility across various devices and locales with the 'Devices And locales' report in Semrush Position tracking. With this tab, you may monitor more data, even though Position Tracking only requires you to choose a device and location to track. You may also track:

• Traffic Trend: This graph displays the estimated traffic trend across devices and locales as well as your visibility, rank, or other information. You can next take steps to address any reductions you have identified in detail. A decrease in mobile visibility, for instance, can be something you notice and look into in terms of speed or development difficulties to overcome that issue.
• Find Local Competitors: Using the heat map, you can see which domains are performing well in a certain area. The rivals who are ranking for your target keywords in the region you have selected will be displayed on a map. In doing so, you may more thoroughly evaluate the search landscape.

7. Locate Your Competition

You may access the information from the 'Competitors Discovery' page if you're unsure of who your nearest competitors are or if you want to see who is dominating your targeted searches. This report lists every domain that naturally competes with yours. You may use the following options:

• Competitors Map: The first graph shows you who has the most keywords and the best average position relative to your competitors. The higher the organic visibility of a domain, the larger its circle on the map.
  You can observe who is dominating the SERPs for your keywords by doing this. By changing the chart's perspective, you can also observe who has had the highest gain or loss in ranks.
• Table of Competitors: The second table contains a thorough list of websites that are in direct competition with yours in terms of visibility, anticipated traffic, ranking keywords, and average position. You can blacklist a domain as a rival you don't want to see in this report or designate a domain as a direct competitor to watch.

8. Locate the Websites that Compete With Your Keyword

The Position Tracking report's Cannibalization tab allows you to see pages that are targeting the same subject or keyword. These findings will demonstrate:

• Your site's URL count and the percentage of them that face duplicate content problems will be used to calculate your site's "cannibalization health" score. Here, you will also be able to check how many URLs and keywords are affected. This offers you a great baseline from which to gauge your advancement.
• A grid of URLs that rank for a variety of keywords is displayed when you choose 'View By Pages'. The average position, expected traffic, and search volume are all shown, along with the number of terms it ranks for. This makes it possible for you to see which page is generating the highest rankings for the most keywords and has the most potential for search traffic.
• View by Keywords displays a grid of the keywords for which you have more than one page of rankings. It is possible to view the term, location, URL, expected traffic, and search volume. By doing this, you can observe which page is achieving the greatest results for each term.

9. Snippets for the Featured Track

You may keep track of the highlighted snippets for which you appear and the keywords for which you are ranked, and which have featured snippets in the SERPs. In this section, you may find options for:

• Opportunities vs. Featured: In this section, you can compare the number of featured snippets you presently appear for with the number of featured snippets you may appear for as a result of your ranking for particular keywords. The term, search volume, and URL that are presently included in the snippets are all displayed when you click on each number.
• Trend for highlighted Snippets: This report's graph shows you the evolution of your highlighted snippets. The trend of featured snippets that you appear on and those that you could appear for but don't will all be visible to you.

The amount of your highlighted snippets whose featured URL has moved to a different URL on your site is shown here under "URL Changed". This enables you to comprehend the kind of stuff Google is most likely to include in its snippets.

Conclusion

To sum up, the Semrush Position Tracking tool is a strong and trustworthy option for keeping track of where your website is positioned in search engine results. The tool offers insightful information and aids companies in staying ahead of the competition with its sophisticated capabilities, which include fully adjustable tracking criteria. Semrush Position Tracking may assist you in achieving your objectives and raising your online exposure, regardless of your level of experience with SEO or if you run a small business. Semrush is one of the most popular digital marketing tools available because of its user-friendly design and extensivefeatures. Therefore, give Semrush a chance if you're searching for a top-notch position-tracking application to support your SEO efforts.