Shein Alternatives India

Introduction to Shein

Shein is a China-based e-commerce site owned by Zoetop Business Co. It has become popular worldwide in the trendy online fast fashion category in a very short period, especially among teens and young adults. By the end of 2025, it is expected that the Shein will dominate around one-third of the fast-fashion sector in the United States. Shein has a wide range of trendy apparel for men, women, and children, with a global e-commerce presence. It is considered among the most significant client market worldwide, particularly in the United States. It is one of the most popular e-commerce sites for teenagers. The effectiveness of Shein's supply chain is one of the reasons for the company's phenomenal success since it maintains strict control over all aspects of its business operations, from apparel design to production. It employs automation, data analytics, and artificial intelligence to mass-produce clothes for various markets.

Best Shein Alternatives in India

Myntra

Myntra is a well-known name in the Indian eCommerce industry. Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena launched it in 2007. Myntra had a successful run until it was bought out by Flipkart in May 2014 for Rs. 2000 crore in a cash and equity deal to help the latter join the apparel business. Myntra's parent company is now Flipkart. It is an Indian online shopping platform that houses premium products and provides its clients with the most convenient purchasing experience possible.

Key Takeaways:

• A very well-established brand in India's fashion e-commerce market at the moment.
• During the second wave of Covid-19, the overall sale increased by 300%.
• It offers incredible collaboration with many famous Indian fashion and lifestyle brands.
• It offers many current-season items from Myntra fashion clothing, including some of the biggest names in clothes and accessories.
• It now sells items from over 500+ Indian and international companies.

The Souled Store

It was launched in 2013 by a group of college friends, namely Aditya Sharma, Harsh Lal, Rohin Samtaney, and Vedang Patel and has since evolved to become India's largest fan shopping destination, with licences from EPL clubs, Disney, Warner Bros, IPL teams, WWE, and Viacom18.

The brand creates, manufactures, and sells a wide selection of clothing goods with pop-culture themes such as superheroes, movies, TV shows, and cartoons, and has 150+ franchisees. In the next four years, the company intends to increase its direct-to-consumer business from Rs. 200 crores to Rs. 1000 crores and expand its retail base to 15 cities throughout India.

Key Points:

• Everything is sold based on a specific theme.
• It has a huge portfolio of products and is very far ahead in its merchandise business tactics.
• Endorsements by youth celebrities which is very refreshing to see.
• Marketing Through Influencers.
• It also provides interesting content.
• Frequently organizes AR Games, Contests, and Events and provides additional discounts to winners and participants.

Bewakoof

Bewakoof was founded as the Trendy and witty T-Shirt Brand by two I.I.T. Bombay Ex-students. Bewakoof was established in 2012 as an e-commerce platform for young people. Its product line comprises fashionable fashion clothing for both men and women. Prabhakaran Singh and Siddharth Munot, the founders of Bewakoof, are Civil Engineers who graduated from IIT BOMBAY. The pair then decided to establish their own T-shirt printing business. The t-shirt printing company was set up, but little thought was given to brand names. They began looking for the Trendiest everyday slang to use or print on their t-shirts to make them attractive. The name 'Bewakoof' came from the 'April Fool' (Bewakoof) topic that was popular on the college campus at the time. After the name was selected, they soon purchased the domain to get started and named it Bewakoof.com, which they formally launched in 2012.

The brand targeted the college student demographic through the yearly event, and college students enjoyed the t-shirt with innovative design despite varied trendy subjects of college life. Bewakoof.com began as a fashion E-commerce portal with amusing and innovative garment designs. Later, they expanded the offering to include mobile phone covers, luxury glass coverings, electronic audio, bags and backpacks, notebooks, and so on. The Ghanta slogan has a variety of t-shirts for college students with slogans such as 'Ghanta ka Engineering' and 'Ghanta ka MBA'. It was a massive success for the Bewakoof.com brand. The Bewakoof has Star Wars, Marvel, DC Comic, Disney, FRIEND, and Tom & Jerry partnership stores. It also contains popular subject t-shirt segments in not only the Hindi language but also popular regional languages such as Marathi, Gujarati, Bengali, Telugu, etc.

Key Points:

• A fully immersive and engaging experience with attentive service.
• Stylish items with snappy and distinctive themes.
• The consumer considers the website UI appealing and well-designed, with photos of high quality and resolution.
• Several photographs of each item, both flattering and educational.
• The helpful tools make a customer's decision-making process more manageable.
• It provides clients with a rich experience through personalization, design, usability, and content.
• Product classification, product descriptions, a secure payment method, product suggestions, and other features distinguish this platform from other online fashion merchants.
• The website is narrower, multi-device compatible, and easier to use.

LimeRoad

It is India's first social shopping website, selling apparel and accessories for men, women, and children. The site allows its users to build their style on a virtual scrapbook using its items and earn money from the scrapbook they produce.

LimeRoad was launched in 2012 as a clothing domain for only women by the founders Suchi Mohan, Manish Saksena, and Ankush Mehra. The Grand Trunk Road inspires the company's name. Matrix and Lightspeed Venture invested $5 million in the company's first round of funding in 2012, followed by $15 million in the second round of funding in 2014 and $30 million in the third round of funding from Tiger Global, Lightspeed Venture and Matrix in 2015. LimeRoad collaborated with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) in 2016 to market handloom and handicraft items in India online.

Key Points:

• It has a large catalogue.
• Suitable for both men and women.
• Thousands of options to choose from.
• LimeRoad credits are added to accounts for shopping on a regular basis.
• Delivery on time.
• Assisting with client service.

KOOVS.COM

The brand is based in Gurgaon (now called Gurugram) and has an office in London, serving the Indian market. It offers Indian and foreign brands as well as its own bunch of apparel and trendy accessories. International designers have also worked with the brand.

Koovs India was founded in 2010 as an independent e-commerce company, operating through the website koovs.com. The Nahata family purchased a majority stake in the firm in 2011 and moved its focus to selling mobile phones and electrical items. Its focus shifted primarily to fashion in 2012 when the company began to provide consulting services in fashion design for e-commerce to Koovs India.

They started their spur of high-level recruiting as Lord Waheed Alli, Baron Alli, was appointed Chairman in November 2013. In the year, the company hired many big names in the clothing industry, such as Robert Bready, the former Retail Director of Asos.com, and Roy Naismith, the former CFO of French Connection. Koovs built their first design office in London in 2013. The Indian wholesale & retail business became a subsidiary of Koovs Plc (located in London) after being listed on AIM, a submarket of the London Stock Exchange, in March 2014.

Key Points:

• Provides a wide choice of items at very reasonable costs.
• Ships in many countries, and delivery is frequently free for small items.
• No counterfeit goods, which is standard on Aliexpress, if you are not cautious.
• Product descriptions are correct.

Ajio

With the trendiest, freshest, and most original trends from India and around the world, Ajio is a brand that allows its customers to completely express their style courageously and with unshakeable confidence and optimism. With over 100 brands on its website, over 3 million followers, and a national presence, Ajio has grown in a very short period. Its B2B platform has enabled numerous small-scale merchants and manufacturers to develop their businesses by providing an internet platform.

Ajio was established in 2016 with headquarters in Bangalore, Karnataka. Ajio wallet is an extra payment method to enhance your Ajio purchasing experience. With each order, you have the opportunity to earn rewards that may later be redeemed for future Ajio purchases. Another method of payment is Ajio cash. The platform tries to deliver orders/products as soon as possible. However, depending on the location, shipping time can range from 2 to 9 working days. Customers will be able to track their orders as soon as they are dispatched from the hub. They can view the item's real-time progress by clicking on the tracking link in their email.

Key Points:

• A Wide Range of Products to go through.
• Price Competition.
• Always offers discounts and bundled advantages.
• Simple Returns.
• Convenience and 24-hour availability.

Fabindia

Fabindia is an Indian retail business that sells clothing, furniture, textiles, and ethnic objects manufactured by artisans in rural India. In 1960, John Bissell, an American worker for the Ford Foundation in New Delhi, founded Fabindia. It began by exporting home furnishings before expanding into domestic retail with the opening of its first store in Greater Kailash, New Delhi, in 1976. William Nanda Bissell, John Bissell's son, is now the company's chairman. Fabindia had 327 stores in India and 14 other countries as of July 2020.

Fabindia's revenue in 2008 was around $65 million, a 30% increase over the previous year. Fabindia acquires its products from across India through 17 community-owned businesses, with craftsmen and craft people owning a part of the stock. Fabindia's products are primarily derived from villages, which helps to offer and preserve rural jobs in India. They are made in India by approximately 40000 craftsmen and crafters, promoting high craftsmanship.

Key Points:

• All the products are handcrafted, natural, organic crafts.
• Aside from passing the Fabindia team's quality procedures, the items necessitate enormous efforts from the Craftsman and manufacturer.
• The items are not machine manufactured or chemically powered; they need labour and intricate handwork to make.
• Fabindia, with its designers, merchandisers, quality control, and sourcing staff, assists all craft vendors and producers in producing these items.
• Because it is a handcrafted and environmentally friendly product, it also meets the Sustainability criterion.
• Local artisans, artists, and labourers are also benefiting from this platform.

Campus Sutra

It is typically known as the student clothing and accessory brand that employs supply chain innovation to bring a new fashion trend to market. The brand gained popularity in a short period and shipped ₹15 lakh orders in the 2017 fiscal year. Despite this, students appreciated the brand's campus ambassador programme. In less than four years, the brand expanded its business operations to generate ₹ 100 crores in revenue in the financial year of 2017, making it India's largest bootstrapped brand in the clothing market. Sweatshirts, T-shirts, caps, jackets, sports/active wear, shorts, tops, hoodies, handbags, laptop sleeves, mugs, and sippers are among the things available for both men and women on this platform.

The business approach of the brand combines online/offline (store) channels to give customers quick access to current fashion with distinct designs. The brand uses amazing marketing tactics, as well as supply chain innovations that allow things to reach the market in less than 21 days.

Key Points:

• Ships across the country and shipping are usually free for most products.
• Always gives accurate product descriptions to buyers.
• Provides a diverse range of products at low prices.
• Convenience and round-the-clock accessibility.

Discovering a Brand You Can Trust

From the brands mentioned above, one can quickly go through and check what these platforms are offering. Some of these platforms also display user reviews from existing customers who have made purchases in the past, which can be helpful in knowing more about the specific platform as well as its products. Since many products support the return and exchange facility, one can try out the product from these platforms and discover the suitable brand for themselves.