Ubuntu Logo

Ubuntu means "a humanist and ethic philosophy concentrating on the relations and allegiances of the people with each other". The Ubuntu logo can be described as the graphical illustration of three people holding their arms out and making a circle.

The logo of the Ubuntu system captures the reliable and precise brand qualities in a straightforward wordmark and symbol. It is composed of a wordmark (custom-designed font) and carefully spaced using the 'Circle of Friends' (re-drawn) placed in a roundel.

The consistent application of the Ubuntu logo is necessary for making the identity of a united brand. A master logo can be supplied as artwork and must never be changed, re-created, or distorted in any way.

Important: The word "Ubuntu" and related logos are trademarks registered.

To understand the concept of the Ubuntu logo, it's necessary to know what the logo name itself specifies. The Linux OS gets its name after the humanist or ethic Ubuntu philosophy which contains its roots in South Africa.

The playful and bright visual Ubuntu identity was recreated only once since the time of the release of the software in 2004. The modernized and refined emblem repeats the actual ones displaying the value of traditions, roots, and reflecting the ability of the brand for growing and evolving.

• 2004-2010
  The actual Ubuntu was made up of a rounded wordmark (black) in lowercase, positioned on the right side from an abstract emblem, organized by a ring of three parts with three dots connected to them. Besides, the emblem was implemented in orange, red, and red, celebrating progress, dynamics, and energy.
  The Ubuntu logo (circular) is a reflection of freedom, reliability, and collaboration.
• 2010-Today
  The 2010 redesign reversed the Ubuntu logo's colors, drawing its emblem (iconic) in white color and positioning it within an orange circle. A new emblem could be used over its own or followed by the lowercase lettering in black color in a modern and stylish sans-serif typeface that appears good and more professional as compared to the previous version.
• Color Versions of Symbol
  The previous symbol of Ubuntu contains four colors such as white, yellow, orange, and red for the background. The latest release is more minimalistic: the Ubuntu symbol is white, during the background is in orange color and illustrates the circle. The scheme of the color may also be reversed if the orange emblem is positioned in the white circle.

Elements of Logo

There are several elements of the Ubuntu logo available. These elements are listed and explained below:

Wordmark

The logotype has been established with our custom-designed and unique font. All the letters are carefully spaced for maximum legibility and a correct feel.

• Available Colourways of Wordmark
  The logo has been supplied as a HEX release for web and CMYK and Pantone releases for print. Only, it can be used on any one color of Ubuntu. Never modify any colors of the logo.

Circle of Friends

The Ubuntu logo is a crafted graphic sign that illustrates reliability, precision, collaboration, and freedom. The Ubuntu logo is composed of the Ubuntu symbol and Ubuntu wordmark. This system is known as the "Circle of Friends".

It is carefully positioned and re-drawn inside a roundel for added clarity and precision. The symbol must always occur as white over a flat background of orange color whenever possible.

• Available Colourways of Circle of Friends
  The Circle of Friends is supplied as the HEX release for web and CMYK and Pantone releases for print as well. Only, it can be used on any one color of Ubuntu. Never modify any colors of the logo.

Roundel

For the design, i.e., Circle of Friends, the roundel (circular holding device) is used for added clarity and precision.

Registered Trademark

The word "Ubuntu" and related logos are trademarks registered. If using the logo of Ubuntu, we must include the registered trademark symbol, unless the location or size of the reference or logo will make it detrimental or impossible to feel and look. In such a case, we must recognize the logo as the Canonical TM by specifying in an obvious and appropriate place "Ubuntu is the registered trademark of the Canonical Ltd.".

Selecting the Right Version of Logo

There are some alternative versions of Ubuntu are available. These are listed and explained below:

• White over Orange (Preferred Ubuntu)
  
  This version of the logo should be used on each item of the Community authored. This version of the logo should be used on dual-branded items as well.
• Orange over White (Alternative Ubuntu)
  
  This version of the logo should be used to provide support of a preferred version (White over Orange). For example, This logo can be used within the web page's footer as opposed to using the preferred version repeatedly.
• Black and Orange Roundel over While (Alternative Ubuntu Logo)
  
  This version of the logo must be used if less focus on Orange is required.
• White along with Orange roundel over dark aubergine (Enterprise Ubuntu logo)
  
  This version of the logo must be on those items that are related to the users of the enterprise.

Specifying the exclusion zone

The logo of Ubuntu should always include a clear space surrounding it and it should also be free from other elements. To specify this area, we need to measure the roundel's height and apply half of this measurement for creating a clear space's boundary around the logo.

The CoF (Circle of Friends) must always include a clear area around it and be free from other elements if used on their own. To specify this area, we need to measure the roundel's height and apply a quarter of this measurement for creating a clear space's boundary around the logo.

Minimum Size

• Classic Version
  The classic logo version should never be applied at less than 80mm in width.
• No Version
  No version of the registered trademark should be applied below the 80mm width. It should never be applied at less than 30mm width.
• Small Use Version
  The 'Small use version' has been designed when it's mandatory to apply the logo at less than 30mm width. This version should never be applied at less than 15mm width.
• Centering Logo
  It is necessary to maintain the visual balance of around area at the time of centering the Ubuntu logo.
• Horizontal Alignment
  We need to align a middle point among the 'n' and 'u' along with the center of the screen/page.
• Vertical Alignment
  We need to place the logo, hence that a roundel sits above the center of the screen/page.

Incorrect Use

It is paramount to the identity of the Ubuntu brand to ensure the correct use of the logo. By following some guidelines on how to apply them we will understand the concept for building a united and powerful identity for the Ubuntu brand. These guidelines are discussed as follows:

• We must not modify the spacing between the single character or element.
• We must not modify the color of the wordmark.
• We must not modify the color of the CoF (Circle of Friends).
• We must not modify the organization of the elements.
• We must not position the logo at any angle other than vertical or horizontal.
• We must not modify the logo's proportion.
• We must not position the logo on the non-brand color.

Ubuntu Stacked Logo

The stacked release of the logo has been developed for remarkable circumstances (for example, hardware stickers).

The consistent application of the Ubuntu logo is necessary for making the identity of the Ubuntu brand. A master logo can be supplied as artwork and must never be changed, re-created, or distorted in any way.

Describing the Stacked logo's exclusion zone

The logo of stacked Ubuntu should always contain a clear space around it and it should also be free from other elements. To describe this area, we need to measure the roundel's height and apply a quarter of this measurement for creating a clear space boundary surrounding the logo.

Minimum Size

• Classic Stacked Version
  The classic logo version should never be applied at less than 71mm width.
• No Version
  No version of the registered trademark should be used below the 71mm width. It should never be applied at less than 8mm width.

Making brand extensions

The logo must always be applied in a landscape style when making brand extensions using exclusion zone info, i.e., 'half X'. The extension's cap height is equivalent to the 'u' height within the brandmark.